There is no denying the inventory and logistics benefits of Whole Foods being purchased by Amazon. Any spreadsheet or report can show that.

But what is often overlooked in the history of acquisitions is culture.

Jeremy Smith believes there is a high probability that Whole Foods will fail post-Amazon purchase because of it.

John Mackey, CEO of Whole Foods, has already acknowledged the cultural challenges.

We talk about Online vs Retail, what the future holds, and what food startups can do to best compete moving forward.