We put a plan in place to rescue a struggling fitness studio. Our friend Fred (not his real name) reached out for help with his gym, which on the surface is doing okay at £6,000 a month in revenue, but underneath, it's barely surviving. Fred is exhausted, handling 35 semi-private sessions weekly by himself. We lay out a plan to overhaul his business model, making his workload manageable and his studio more profitable.

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SHOW NOTES:

[0:00:54] Introduction to Fred's situation and the need for change.

[0:15:22] Breaking down Fred's current business model and our plan for restructuring.

[0:25:34] Implementing new membership tiers to increase revenue.

[0:40:05] Adjusting client sessions from 10-12 per day to 6-7.

[0:55:18] Enhancing Fred's studio marketing and client acquisition strategies.

[1:09:29] Overhauling the sales process to improve client conversion.

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