Today on the podcast we are joined by the remarkable Ferne Langford. Ferne has over 20 years of experience in the fitness industry on both operator and supplier side, with a proven track record of success in building brands, and identifying commercial and growth opportunities, in the fitness industry across Australia, the UK, and Europe. 

Having owned her own fitness business, she has experienced the challenges and pitfalls, but also the rewards that come with operating in this sector.  

Ferne is now and for the past 8 + years, the Partnership Group Director at Zoom Media, which has allowed her to play to her areas of expertise which ultimately focus on driving media sales and increasing gym revenues, whilst also creating meaningful and sustainable brand partnerships and tech collaborations.

This episode covers:

• Introduction to Ferne's journey as a fitness business owner to now working for Zoom Media
• Determining suitability of in-gym advertising for gyms or fitness studios
• Identifying when operators can generate substantial revenue through digital media
• Essential personal qualities for building lasting fitness industry relationships
• Ensuring partnerships contribute to both revenue and overall business success
• Common mistakes in operators' digital strategies
• Examples of successful digital strategy implementations
• Trends in digital media advertising, including AI integration
• Valuable insights and tips from Ferne's industry experience

Resources

Website: https://www.zoommedia.com/uk/

LinkedIn: linkedin.com/in/ferne-langford

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠

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➡️ Website: https://thefitnessnetwork.org/