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Have you ever looked around and wondered why some obvious problem or opportunity hasn't been addressed? Why hasn't someone created a product or service to fill that gap? That's exactly the situation Alexis Eizinas found herself in when the COVID-19 pandemic hit. As women around her stopped dyeing their hair due to lockdowns, Alexis noticed many embracing their natural silver and gray hair. But they had questions - what to do about eyebrows, how to prevent yellowing, and more. Despite having over 30 years of experience in the beauty industry, Alexis realized there were no dedicated hair care products for women going gray gracefully. 

From that light bulb moment was born SILVERING, Alexis' company celebrating and amplifying the beauty of silver hair. In this inspiring conversation, Alexis shares her entrepreneurial journey - identifying an unmet consumer need, finding the courage to fill it herself after corporate life, and pushing past pandemic hurdles to get her brand off the ground. You'll hear how sometimes the most innovative ideas come from simply looking around with fresh eyes at the problems we've all learned to live with. Alexis' story showcases the power of challenging assumptions and believing in the authentic beauty of people's natural selves.

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