Once I realized in college that marketing didn’t have to come from a nasty place. That marketing could actually be changing, the way people purchase is changing so wouldn't the marketing?  

In college we took persuasion classes, learned about Cult marketing, how people think, why they are primed to purchase or fall into something vs. another. It was very interesting, but I always wondered how social media would impact this type of marketing. 

Don’t get me wrong, there are still many marketers that use social media in a way I am not aligned with. 

But I do believe that there is a way to market yourself without feeling nasty or out of alignment while you do so - even more, your business will depend on making that shift, or it wont survive in today society. 

Marketing to me is about sharing my knowledge with others so they can discern if we think similarly or not, and if they would like to opt into our content conversations, services etc. Its not about pushing, persuading, or manipulating. Its about sharing, connecting, and creating for one another. 

Learn more about your ad choices. Visit megaphone.fm/adchoices