Liquid Death is what happens when a very creative marketing guy got frustrated with the lack of courage from clients and bosses.Dave Young:Welcome to, The Empire Builders Podcast, teaching business owners the not-so-secret techniques th

#155: StretchMed – Starting a Franchise During a Pandemic

10 days ago 23m 53s

Brian Cook is a force to be reckoned with and figured out how to redefine in-person service during a pandemic. Dave Young:Welcome to the Empire Builders podcast, teaching business owners the not-So-secret techniques that took famous bu

#154: Slinky – It’s Slinky, Oh What a Wonderful Toy

17 days ago 15m 25s

A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them.Dave Young:Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous business

#153: Dunkin Donuts – Giving People What They Want

24 days ago 20m 29s

Taking a true look at where your business is taking you and working hard to give customers what they want. Bill Rosenberg, way to go.Dave Young:Welcome to the Empire Builders podcast, teaching business owners the not so secret techniqu

#152: Social Media & Recruitment – A Case Study with No Bull RV

1 month ago 15m 57s

Building trust is not easy, but when you are consistent, unique and true to yourself people take notice. No Bull RV has done this very well.Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret te

#151: Anacin – Unique Selling Proposition or Feelings?

May 1st, 2024 16m 7s

The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret technique

#150: United Parcel Service – Delivery by Model “T”

Apr 24th, 2024 19m 1s

California joins the union and messages need to be delivered. UPS had a solution and decided it needed to be luxury and efficient.Dave Young:Welcome to the Empire Builders podcast. Teaching business owners the not-so-secret techniques

#149: History of Franchising – Making Millionaires

Apr 17th, 2024 16m 51s

Stephen and Dave right a wrong from a previous episode and dive deep into the history of franchising. A system for making millionaires.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not so secret techni

#148: Kodak – They Captured Their Own Moment

Apr 10th, 2024 17m 56s

The amazing rise of Kodak was due to innovation after innovation and you'll never guess why George Eastman called it Kodak.Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that too

#147: Cabbage Patch Kids – Popular ‘Til Everyone Had One

Apr 3rd, 2024 21m 6s

Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techni

#146: Etsy – The Online Craft Show

Mar 27th, 2024 21m 11s

How to build a tech company without being techy! No seriously, Rob Kalin, an artist, started Etsy and then polled more artists to make it awesome.Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not so sec

#145: Xero Shoes – Invisible Shoes You Can See

Mar 20th, 2024 18m 55s

How does a serial entrepreneur turn into the owner of one of the largest shoe companies in the minimalist category? One shoe at a time...Dave Young:Welcome to the Empire Builders podcast, teaching business owners the not-so-secret tech

#144: FedEx – When it has to be there the next day.

Mar 14th, 2024 21m 14s

Fred Smith came up with the idea of hub based courier service in school and the teachers gave him a "C". Jokes on them!Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took f

#143: Xerox – Oops, Just Missed.

Mar 6th, 2024 28m 18s

Xerox had an innovation department that put out some of the tech that we use on a daily basis, but never truly capitalized on it.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques th

#142: Kinko’s – Kinky Red Hair to Copy Company Empire

Feb 28th, 2024 22m 2s

FedEx purchased Kinko's for 2+ Billion Dollars. Kinko's doesn't exist any more, but I think we can all agree that Paul Orfelea built an empire.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not so secret

#141: Bubble Wrap – Fidget Toy or Packing Safety?

Feb 21st, 2024 13m 44s

We all think about the pop pop pop. But it works best when it doesn't make a sound. Here is the beginning of Bubble Wrap and the Sealed Air Corporation.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not-

#140: Building Trust – Using Social Media

Feb 14th, 2024 21m 5s

Being willing to expose a weakness or a flaw or admitting a mistrake... uhm, sorry, A mistake allows people to know you are real. And real matters when building trust.Dave Young:Welcome to the Empire Builders Podcast, teaching business

#139: Trivial Pursuit – Hard, But Not Too Hard

Feb 7th, 2024 22m 4s

A Canadian invention that sold for $80,000,000 to Hasbro in 1993. Now it is a worldwide sensation. Come on, you've played it.Dave Young:... welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques

#138: Trip Advisor – Because Real Matters

Jan 31st, 2024 26m 54s

Travelling is fun, but stressful. Is the destination going to look like the pictures on the website? Voila, Trip Advisor.Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that too

#137: How To Recruit Good People

Jan 25th, 2024 21m 17s

Labor shortages are affecting the hiring of good people. How does business change their recruiting practices to get the best workers?Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not so secret technique

#136: Silly Putty – From War Effort To Childs Play Thing

Jan 17th, 2024 15m 57s

The real liquid solid for adults turned into Silly Putty for the kid inside all of us. Natural rubber was hard to get and Silly Putty was the mistake that created an empire.Dave Young:Welcome to the Empire Builders podcast, teaching bus

#135: Herschel – Established by Design

Jan 10th, 2024 22m 34s

Wouldn't it be cool if there was a better built backpack that cost the same? The beginning of Herschel. How to feel established from day one?Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret

#134: Krispy Kreme – Word of Mouth Masters

Jan 3rd, 2024 20m 33s

The Randolph brothers busted a hole in the wall of their bakery to accommodate factory worker's short break time. That was the first of 3 ways to create word of mouth.Dave Young:Welcome to the Empire Builders Podcast, teaching business

#133: Pepperidge Farm –

Dec 27th, 2023 18m 45s

While struggling in the great depression, Margaret Rudkin was brave enough to offer her healthy bread, made for her son, to the local baker.Dave Young:Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret te

#132: Adventures in A.I. – Left, Right and Connected

Dec 20th, 2023 18m 6s

Stephen had a chance meeting that lead to an adventure in A.I. development. The recreation of the human brain? Let us know your thoughts.Dave Young:Welcome to The Empire Builders Podcast, teaching business owners the not so secret te