Welcome to Episode #165 of the Digible Dudes Podcast, where we dive deep into the transformative journey of a proptech startup, from its initial concept to becoming a pivotal player in property technology integration. 

In this episode, David and Reid are joined by Remen Okoruwa, CEO at Propexo, a unified API solution for easy integration with leading property management systems, aiming to save time, accelerate development processes, and facilitate revenue growth for companies in the Proptech industry.

We explore the evolution of a platform designed to simplify complex property management processes through API integration, emphasizing the critical role of SOC2 compliance and customer-focused innovation. 

Join us as we discuss the importance of adapting to market needs, the strategic value of clear communication, and the potential of data infrastructure technologies to revolutionise the proptech industry.

Tune in for an insightful discussion on the challenges and triumphs of building a startup in the dynamic proptech landscape.

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(00:00) Preview and Introduction

(04:41) Introducing Remen and Propexo

(07:14) Transitioning from HubSpot to Propexo

(11:11) Evolution of Propexo

(16:21) Rebranding from Propify to Propexo

(22:36) Importance of Property Technology Integration

(27:23) Expanding Services for Property Management Systems

(35:20) Exploring Market Fit in PropTech

(38:56) SOC2 Compliance and Its Importance

(44:31) Remen’s Inspiration Behind Starting Propexo

(47:30) Marketing Strategies for Technical Products in PropTech

(51:06) Effective Networking and Personal Branding on LinkedIn

(56:04) Addressing Integration Challenges

(01:00:28) Hot Takes on Data Infrastructure in PropTech

(01:03:36) The Impact of New Technologies on Big PropTech Companies

(01:07:01) The Future of Data Integration and Technology Adoption

(01:10:39) Future Perspectives on Multifamily