Electric vehicles are expected to make up 25% of all new passenger car registrations this year, with projections indicating that by 2030, EVs will capture two thirds of the market share. As consumer choices change, so does the whole transport ecosystem. This technological shift demands new fueling stations, tyres, job roles and even road design. 

So, are electric vehicles just an automotive upgrade or a whole new category?

Also in today’s episode, We’ll analyse the aftermath of when categories collide, peer down our microscope to discover the unintended consequences of thinking small and learn how AI changing the design of every category blueprint?

What to look forward to:

00:30    How is AI changing the design of every category blueprint?

12:03    What does the rollout of EVs tell us about building Categories?

21:21    The unintended consequences of thinking small

27:04    When categories collide - Microsoft & Nokia

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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