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Nielsen
The Database, a Nielsen podcast
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Episodes of The Database, a Nielsen podcast
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This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting ever
In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google share how they’ve navigated gender inequality in their own careers
This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vi
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation incl
This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Cat
In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how N
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s
This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP Product Leadership within Nielsen Media, and Sal Tuzzeo, VP, Communications, Nielsen Media, delves into the growth of stand-
This episode, which is the second of a two-part look at the path to purchase, includes two segments: first, a discussion with Jenny Frazier, global commercial leader for Nielsen BASES, about the role of innovation along the consumer path to pur
In this episode, we’re exploring how brands are incorporating social good into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and t
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape. This includes the importance of thinking about
This episode focuses on the path to purchase across today’s retail landscape, with a focus on omnichannel strategies and e-commerce. This episode’s guests are Lauren Fernandes, manager of strategy and analytics at Nielsen, and Ken Cassar, VP St
While we’ve been tracking sustainable intentions and spending trends among consumers for some time, this episode explores what impact these trends have on businesses. Our guests are George Callard, chief legal officer at Nielsen, Julia Wilson,
For the more than $90 billion advertising industry in the U.S., the Upfronts, which take place in spring, are a key investment period. That’s because the Upfronts is when brands and marketers can buy commercial TV airtime for the upcoming TV se
Today’s retail landscape has a cheating problem. That’s because consumers have more choice and access to products than ever, and they’re growing increasingly comfortable with trying new brands. On this episode, we’re exploring why consumers are
Big things are happening in the podcast space. But are podcasts ready for prime time from a business perspective?On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising
For fans, sports are a favorite form of entertainment around the world. But for the athletes, teams, sponsors, rights holders and others, sports are also big business. This episode of The Database explores the ins and outs of sports marketing
On this episode, we talk about the broadening scope of sustainability, the influence that consumers are having across the sustainability landscape, as well as how companies can deliver on consumer needs while staying focused on sustainability a
On this episode, we take a look at the innovation process, including whether agile processes can work in the FMCG market. We discuss the importance of understanding problems before developing solutions for them, as well as how it’s not always t
This episode of The Database explores who today’s Latinos are—their demographics, language preferences and technology use. In addition, we explore how data can help brands authentically connect with Hispanic consumers.Our guests in this episo
On this episode, we’re exploring what it takes to be a brand in today’s marketplace, as well as how brand marketers can use consumer data and technology to their advantage when it comes to engagement and campaign execution. We’ll also explore t
On this episode, we’re going to take a look at local TV and out-of-home viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well
This episode explores the multicultural consumer of today. We learn what drives African Americans, Asian Americans and U.S. Hispanics to spend, what categories they outspend the general population, why they’re such important consumers for brand
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