Web3 is defining new ways for how people can organise, coordinate, and achieve great things. PROOF is one of the leading case studies on how to build a web3 community, and how to have an impact. The community is build around celebrating art, connecting collectors, and activating creative entrepreneurship — and akaStevey (real name Amanda) has played a huge rule in bringing it to life.

She tells Signal about going from trading options with Wall Street Bets during the Game Stop saga to trading NFTs in the pandemonium of summer 2021, ultimately ending up at PROOF, as Head of Culture and Community. They talk about everything going on in the PROOF ecosystem, from Mythics and Grails Season 3 to CC0 decisions and the broader strategy.

Our favourite quote? "It's not just the art, it was the community."