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Regular listeners know that a pet peeve of mine is how poorly most credit unions market.

And then I discovered Bo McDonald,  founder and CEO of Your Marketing Co. where the focus is on marketing for small credit unions.

That’s right: small as in under $400 million in assets.

In most cases, McDonald’s company acts as a kind of inhouse marketing department because the institutions he serves often have few if any internal marketing staff.

McDonald knows too that great marketing can’t compensate for poor processes - and he will tell credit unions where they need to improve their technology and their business processes.

Bottomline: this is an optimistic but also realistic look at what small credit unions can do to not just survive but to prosper.

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto