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The Crux of the Story
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The Crux of the Story
The Crux of the Story
A weekly Business podcast
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Episodes of The Crux of the Story
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How is Microsoft’s communication team reimagining its strategy in the Age of AI? Steve Clayton, vice president of communications strategy, joins The Crux to answer this question. Steve, a former systems engineer, focuses on the revolutionary a
How is Microsoft’s communication team reimagining its strategy in the Age of AI? Steve Clayton, vice president of communications strategy, joins The Crux to answer this question. Steve, a former systems engineer, focuses on the revolutionary a
Former prosecutor Debbie Hines joins The Crux for a conversation on enduring racial inequity in the American criminal justice system. Debbie is a leading voice in the fight for transforming the system from the inside and an expert on the histor
How does Microsoft’s communication team reimagine its strategy in the Age of AI? Steve Clayton, the vice president of Microsoft Communications Strategy joins the Crux to answer this question. Hear how Microsoft Communications Strategy has been
Former trial lawyer and Assistant Attorney General to the state of Maryland, Debbie Hines, joins the Crux for a conversation on racial inequity in the American criminal justice system. She highlights themes of her new book, "Get Off My Neck" w
Corey duBrowa, head of BCW, and AnnaMaria DeSalva, head of Hill & Knowlton discuss the merger of their global PR agencies to become Burson. Hear what they have been doing to integrate and support their teams before the July 1 launch. As they wo
A discussion with Weber Shandwick’s Chris Perry on his new book, Perspective Agents: A Human Guide to the Autonomous Age, which focuses on relationships of two parallel revolutions: the technological uprising of automation and AI; and, and a n
New PMI Chief Communications Officer Moira Gilchrist, who holds a Ph. D. in pharmaceutical sciences, says she wants people to know her company has changed and is serious about ending cigarette smoking. “ My passion…is to bring those facts to th
Award-winning journalist and Boston University College of Communication professor David Abel, newest movie, Inundation District, focuses on Boston’s Seaport district, which is threatened by rising seawater. The film is a master class in science
Jon Weisman of the Los Angeles Dodgers, and Nancy Elder, of the New York Mets join The Crux to discuss leading comms for two of the world's leading sports franchises. From working with team execs to dealing with team execs to players’ social me
D. Graham Burnett, director and co-founder for the Institute for Sustained Attention, says the problem of fragmented attention has reached “catastrophic proportions.” He is helping lead a fight against “powerful systems” that are “fracking” soc
In this episode of “The Crux of the Story,” highly respected communicators Tom Martin and Gary Grates cover all things mentoring. From the role of technology, to “official” mentoring programs, to building informal relationships, Tom and Gary di
What defines a “crisis” in 2024? Crisis consultant Molly McPherson joins The Crux to discuss the evolution of reputation and crises. From working in the “crisis cauldron” that is FEMA to her hugely popular TikTok posts on high-profile crises,
Martin Reeves of Boston Consulting Group and Tomas Kellner of Amazon discuss how constructing a compelling story around your business strategy will catalyze action internally and create advantages in the marketplace.
NYU Stern professor Alison Taylor joins the Crux to discuss the “do’s and don'ts” of business ethics from her newest book, Higher Ground, How Businesses Can Do the Right Thing. She focuses on how companies should focus on addressing their imper
NYU Stern Professor Alison Taylor on What it Means to be an Ethical Business by Gary Sheffer and Mike Fernandez
The Ocean Outlaw Project’s Ian Urbina on Non-Profit Journalism on the Open Ocean by Gary Sheffer and Mike Fernandez
Boston University’s professors Marni Zelnick and Meghan Irons join the Crux to talk about the importance of social responsibility in film-making and journalism. Marni emphasizes the importance of “pulling back the curtain” on real world topics
What are the “four corners” companies can employ to conquer stakeholder engagement? How can companies employ expertise when releasing statements on the conflict in Gaza? How can AI be the “cure” for economic disease? Matt McDonald, President o
Don Spetner, senior corporate advisor at Weber Shandwick, talks about the evolution of the Chief Communications Officer role. Where the core of public relations was once media relations, now the internet has allowed everyone to have their own “
Have you ever heard of “forced morality?” Why do companies like Patagonia and Chick-fil-a stick to their values? How can employers show more kindness to employees experiencing grief and loss in their personal lives?On this episode of the Crux
How do public policy, business and journalism all come together to shape corporate culture in today’s climate? Today's episode tackles just that. On this episode, we are joined by Judd Legum the author and founder of Popular Information, a news
Jargon is at the very essence of every current corporate climate, but what do all these terms mean? On this episode of the Crux of the Story we are joined by editor, Veronica Majerol, and contributing writer, Jordyn Holman of the New York Times
Scientist and award-winning communicator Chris Reddy from Woods Hole Oceanographic Institute joined us on The Crux to talk about effective science communication in a crisis. For more than 25 years, Chris has been called on for high profile ocea
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