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Kristina Halvorson
The Content Strategy PodcastEpisodes
Kristina Halvorson
The Content Strategy Podcast
A Business podcast
1 person rated this podcast
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Episodes of The Content Strategy Podcast
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Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance.
Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the
Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential car
In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and eff
Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demons
Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common
Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offe
Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the
Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) and generative AI. From defining LLMs, accura
Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her chat with Kristina. No topic was off limits as
Aladrian Goods leads the content design team at Intuit. Aladrian has lots of experience and advice for aligning content with other disciplines, connecting the dots between teams and getting people to experience the value of content design. As i
Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the UX writing team at Figma, the business valu
Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kristina to discuss the intersection of these d
Kara DeFrias has written for Vice Presidents, was part of the California Covid Task Force for the first 100 days of the pandemic and has worked on the Super Bowl, Oscars and Emmys. And that’s not the full list of accomplishments and career mile
Katherine Karaus knows what it takes to find your ideal job in content and UX and to know your own worth. Katherine shares lots of practical advice with Kristina Halvorson about competitive differentiation when job hunting, building and maintai
Ann Rockley is known as the “mother” of content strategy. She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experience and advice from decades of experience in
Are Halland is the inventor of the core model, a framework for working together to create better content for digital products and services. In this episode, Are shares the origins of the core model and describes the components of the model in d
Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with Kristina Halvorson, Noz covers personalizat
Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving content practice. They cover collaborating with
Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful con
Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content design and related disciplines. They touch on cod
David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in representation, assumption audits, designing for ba
Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an organization and ensuring a design system is con
Candi Williams is an experienced content leader who cares deeply about community, diversity and inclusivity. In her chat with Kristina, they talk about building and leading a content team, the importance of connecting with peers, the need for e
Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired into content and UX roles, what the UX practic
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