The meeting is about helping you shape a new way or a different path. It's about letting everybody be heard. It's about discussing and having real discussions about what has worked in the past and what the new direction is.In today's Circuit Br

S3 E15 | Red Line Green Line Development

Apr 18th, 2023 24m 45s

“Make sure you're comfortable learning and describing the things you don't know rather than trying to articulate what you do know and finding a way to verify only what you do know. There is no such thing as a completely red line or a completely

S2 E14 | JTBD in Business School

Apr 11th, 2023 20m 26s

If I were to change anything, it would be to make sure that students understand why they're there and what progress they're trying to make. That will actually help set the curriculum in the right way for how much and what they should be learnin

S2 E13 | Process vs Practice

Apr 4th, 2023 19m 18s

Most of the time the process assumes linearity, like step one, step two, step three, step four, but in reality sometimes there is iteration. And there are phases of work as opposed to steps of work.In today's episode of the Circuit Breaker Show

S2 E12 | Listening

Mar 28th, 2023 16m 54s

Listening is about actually understanding where people are going and what they are trying to do. You need to listen very carefully not only to what they are saying, but how they are saying it.On today's episode of the Circuit Breaker Show, Bob

S2 E11 | How to Use Chat GPT

Mar 21st, 2023 19m 47s

It's a tool that you have to respect. But you need to realize that ChatGPT can only give you so much. It's only going to regurgitate what's already there; it's not going to help you actually come up with new thoughts.In today's episode of the C

S2 E10 | The Rest of the Milkshake Story

Mar 14th, 2023 26m 2s

Demand is demand, and supply is your supply. And you must match the two. Only when both sides match can you make a product. In today's Circuit Breaker Show, Bob and Greg unpack the milkshake story, or what their competitors call "the milkshake

S2 E9 | How to Make Habits Stick

Mar 7th, 2023 17m 23s

Progress is when an F1 and an F2 are greater than an F3 and an F4. So push and pull are greater than habits and anxieties. In today's Circuit Breaker Show, Bob and Greg discuss why New Year's resolutions or new habits are hard to maintain as we

S2 E8 | Selling New Ideas

Feb 28th, 2023 25m 36s

If I paint the picture for you, I'm convincing. If you paint the picture for me and answer my questions, you create your own context. On today's Circuit Breaker Show, Bob and Greg tackle the myth of convincing and how it leads to buyer's remors

S2 E7 | | Identifying and Making Trade-Offs as a Product Developer

Feb 21st, 2023 22m 44s

Empathetic perspective and trade-offs kind of go hand in hand. In today's episode of the Circuit Breaker Show, Bob and Greg continue their discussion of Bob's book, focusing specifically on trade-offs. You'll learn how empathetic perspective an

S2 E6 | Causal Structures

Feb 14th, 2023 18m 25s

Cause and effect is something that affects every area of our lives, even if we aren't aware of it. This is particularly true in innovation. On today's episode of the Circuit Breaker Show, Bob and Greg dive into a subject covered in Bob's book,

S2 E5 | Benchmarking in Business: Types and Benefits

Feb 7th, 2023 23m 54s

Technical benchmarking is usually done on the supply side, and consumer benchmarking is done on the demand side. On today's Circuit Breaker Show, Bob and Greg talk about benchmarking and how it works as a kind of prototyping to find a common la

S2 E4 | Reframing the Sales Process With Demand-Side Sales

Jan 31st, 2023 21m 5s

I don't need to sell my product; I need to help people buy it. On today's Circuit Breaker Show, Bob and Greg discuss their book Demand-Side Sales. They will talk about why they wrote it, and what they learned from it. They'll also talk about wh

S2 E3 | Unraveling the Concept of Impulse Purchases

Jan 24th, 2023 22m 29s

When you do a survey or ask a customer in a very generic way, "Why did you buy this?" and they say, "On impulse," that's just a way to shut you down. On today's episode of the Circuit Breaker Show, Bob and Greg unravel impulse buys. They talk a

S2 E2 | Shopping vs Restocking

Jan 17th, 2023 26m 3s

Restocking is all about consistency, and shopping is when I have an anomaly. On today's episode of the Circuit Breaker Show, Bob and Greg go over the difference between "restocking" and "shopping" and show you how to get your customers into the

S2 E1 | Practicing an Empathetic Perspective

Jan 10th, 2023 28m 40s

Really good innovators and entrepreneurs have this ability to see things and connect the dots between different views. They are empathetic because they do not judge what it is. Rather, they ask themselves, What is it? And what can we do with it

S1 E16 | Season 1 Podcast Wrap-Up

Jul 12th, 2022 24m 9s

We do a postmortem on the podcast to help us frame what we're going to do in season two.In today's episode of the Circuit Breaker Show, we reflect on a tool we frequently use, the postmortem, and present some thoughts on the season that just en

S1 E15 | Understanding Prototyping to Learn

Jul 5th, 2022 25m 16s

I see prototyping as a tool that I can use on both the supply and demand sides.In today's episode of the Circuit Breaker Show, we take a closer look at one of the skills Bob discusses in his book Prototyping to learn. Bob distinguishes between

S1 E14 | Understanding Where You Need Big Data vs Small Data

Jun 28th, 2022 26m 3s

When we are at a very early stage of the development process, it is very difficult to get big data.In today's episode of the Circuit Breaker Show, we take a look at Big Data to show you how to develop better products.You'll learn why Big Data i

S1 E13 | Understanding the B2B vs. B2C and Product Development Formats

Jun 21st, 2022 19m 41s

“When you're actually in the B2B space, you need to satisfy both the consumer and the customer.”In today's episode of the Circuit Breaker Show, Bob and Greg discuss the distinction between a customer and a consumer and how you can distinguish t

S1 E12 | Finding Non-Consumption to Help Your Business Grow

Jun 14th, 2022 23m 57s

"Another essential ingredient to non-consumption is a desire to be better."In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses. You'll learn why companies should b

12 | Paradigm Shifts You Need to Become Truly Customer-Centric

Jun 7th, 2022 28m 40s

"Instead of looking at the world through the lens of what we do or what we have, we should look at the world from the perspective of the consumer."In today's episode of the Circuit Breaker Show, we discuss why there needs to be a mindset chang

S1 E11 | Unpacking the Word “New”

May 31st, 2022 27m 4s

“So the jobs existed, but the change to a new product did not change the jobs. It changed the solutions that were available to satisfy the jobs.”In today's episode of the Circuit Breaker Show, Bob and Greg chat with Matt Sheppard, Associate and

S1 E10 | Paradigm Shifts You Need to Become Truly Customer-Centric

May 24th, 2022 28m 40s

Is your innovation plagued with biases that prevent you from becoming customer-centric?In today's episode of the Circuit Breaker Show, we talk about the biases innovators need to drop and the paradigm shifts they should adopt to help them use J

S1 E9 | Learning Jobs To Be Done

May 17th, 2022 24m 40s

While a lot of people tell us that they want to learn 'Jobs To Be Done,' this often leaves us with a tough question to answer—to what extent do they want to delve into the process?In today's episode of the Circuit Breaker Show, Bob and Greg del