In this second installment of the episode with Sharine Duran, she shared the story behind her startup business Adzurra. She also talked about the importance of trademarking, marketing, advertising, and branding. In addition, she also shared her experience doing campaigns and dealing with Instagram influencers.

Topics Discussed:

• The story behind Adzurra
• The importance of trademarking, marketing, advertising, and branding
• Knowing who your target audience is and what they like
• Driving traffic to the website
• The importance of bootstrapping
• Her experience working with Social Growth Media
• Email list setup
• The idea of building your socials
• The results of Facebook versus Instagram
• The process and struggles of organizing a video campaign
• Her experience doing her first campaign
• The importance of investing in a fashion stylist
• Dealing with Instagram influencers
• Her future plans

Links:

Adzurra
Adzurra on Instagram
Instagram
Facebook 
MailChimp
Social Growth Media - Podcast 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website