Hello and welcome to The Business of Psychology Podcast.
Today I am talking discounting; the reasons you might want to do it, reasons it can be a pretty dangerous game, and the reason that I am doing it for the first time in a few years!
Full show notes of this episode are available at The Business of Psychology
Links & References:
Episode 109: Ethical marketing in private practice. Scarcity, should we use it?
The Psychology of Discounts: 8 Researched-Backed Strategies for 2022 (Namogoo.com)
Start & Grow: The Complete Course for Psychologists and Therapists - Psychology Business School
Rosie on Instagram:
Let's start with some behavioural science and the reasons we might want to discount.
None of those, you might have noticed, really apply to therapy services because we are not in the low cost bracket, and we're a service that people need to access when the time is right for them, not when a special offer is running. However, sometimes there are other unique reasons that we might want to consider using a discount for a therapy service specifically.
A Bridge to Price Increases
For example, we might want to use a discount in a therapy service as a bridge if we have to make a big price increase, and we know that our current clients might struggle with that. For example, and I'm sorry to say that this might apply to quite a lot of us at the moment, if your room rental has gone up by 20% and so have your energy bills, you might want to take a staged approach to passing that onto clients and discounting can help you
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