The times they are a-changin.'

Bob Dylan said it, so we’re gonna talk about it.

Welcome to the AI era.

The rise of large language models, generative output and multi-modal engagement is truly upon us—and we’re all on notice.

But is this the end of creative and branding professionals?Is AI going to replace agencies as we know them?Or is it just the beginning of better and faster—merging unprecedented technological capabilities with human intuition and empathy?

Josh thinks we’re in trouble.

But he always thinks that.