0:11

You're listening to the Bop the business

0:13

of photography podcast with Rob Green

0:15

, a photographer to contagiously positive

0:18

clients and fierce believer in building

0:20

people-focused businesses that leave a lasting

0:22

impact . If you're an entrepreneur

0:25

with dreams in your head , ideas

0:27

in your heart and passions burning deep down

0:29

in your soul , this is the perfect place

0:31

to be , because this is where dreams come to

0:33

thrive . So are you ready

0:35

to build your business , wow your clients

0:38

and make photo magic ? Here's your

0:40

host , rob Green .

0:43

Ah , coming at you from DFW

0:45

Texas , you are listening to the Bop

0:48

. So great to be back with you for

0:50

this season two finale , friends

0:52

. Today's episode was actually recorded

0:54

back in February and there's a reason

0:56

you're just now hearing it in June . I'll

0:58

tell you about that in just a moment , but let me just tell you

1:00

guys , out of all the interviews we've done

1:03

, this one and you

1:05

know we have had some incredible guests

1:07

that have had people scrambling for their pen

1:09

and pad this one is going to

1:11

give you more pages full

1:13

of notes than you're going to know

1:15

what to do with . There is so much wisdom

1:17

here . You will laugh , you

1:19

will cry , you will have

1:22

so many aha moments and so many

1:24

things you want to dive into with your

1:26

business when you're done with this interview . But

1:28

first a couple of updates for you . Since

1:31

we last hung out , I've launched an

1:33

Instagram account just for photographers

1:35

like you . It's at robgreentv

1:37

. Those of you who have been following

1:40

me for a while you know I photograph about 10

1:42

to 15% of the senior girls at

1:44

TCU each year , which means most

1:46

of my Instagram followers are college

1:49

students expecting college content , and it always

1:51

just left me feeling like I was

1:53

skimping on education and behind the scenes

1:55

resources for you as photographers

1:58

on the gram . So that all changed

2:00

last week with the launch of atrobgreentv

2:03

and we've already had some really

2:05

cool stuff . We did a behind the scenes from a

2:07

killer flash session . We

2:09

used four flashes , even busted out some color

2:12

gels and we did it all on

2:14

TCU's campus . This was an on-location

2:16

shoot with four flashes and then we did

2:18

, we showed behind the scenes , we showed the end product

2:20

, did Q&A with photographers all

2:22

in there . You can find it all in my story highlights

2:24

really

2:29

the end product . Did Q&A with photographers all in there . You can find it all in my story highlights

2:31

really incredible stuff . So check that out . Number two to celebrate the launch of atrobgreentv

2:33

, we're giving away a free one hour coaching session with me , which I normally charge $400

2:36

for these one hour coaching sessions . You

2:38

can get one for free because we're

2:40

giving one away every hundred

2:42

followers till we get to a thousand . So

2:45

be sure to give me a follow and maybe you'll be

2:47

the next person to win that one hour coaching

2:49

session where we can deep dive your business

2:51

. We can help you work through any pain points you've been struggling

2:53

with . Whatever you need for your

2:55

business , we will use that hour to help

2:57

make it come alive . And

3:00

then , finally , this past week I

3:02

got to do something I've been dreaming about

3:04

for years , y'all I hosted

3:06

my first mastermind retreat

3:08

. Since last August , I've been

3:11

meeting with a group of college and sorority

3:13

photographers from all over the

3:15

country and we had

3:17

a retreat at my house

3:19

this past week . They all came in

3:22

from Florida , from Georgia

3:24

, from Alabama , from Texas

3:26

, from Ohio all

3:28

over the place to meet and

3:31

really just get down

3:33

into the nitty gritty and inspire one another

3:35

, dig deep on our numbers

3:38

and our dreams and our goals and

3:40

walk away with a clearer picture of what

3:43

we want for our businesses in the year ahead

3:45

. It was absolutely phenomenal . I will

3:47

be sharing some highlights from that

3:49

in the days and weeks ahead on

3:51

at robgreentv , so be sure

3:53

to check that out as well . Each

3:55

episode we like to start out with what

3:58

I call a bop bite . Bop bites are

4:00

just these little , bite-sized nuggets of goodness

4:02

that , even if you've only got a few minutes in your car

4:04

on your way to work

4:06

or school or dropping off the kids at summer camp , whatever

4:08

you may be doing , you can grab

4:11

something , some little nugget to take away

4:13

that will help you in your business this

4:15

week and today's Bop Bite

4:17

is this you

4:20

can make progress or

4:22

you can make excuses . You cannot

4:24

do both at the same time . I'll

4:27

say that again you can make progress or

4:29

you can make excuses , but you cannot

4:31

do both at the same time . Think

4:35

about this in your business for a minute

4:37

. Anytime you are

4:39

, things aren't working the way

4:41

you want them to go . The easy thing

4:43

, the default position for a lot of us to take

4:46

, is to make excuses , to look for

4:48

reasons why the things that we want

4:50

to see in our business aren't happening the way we

4:52

want them to happen . And as long as my problems

4:54

are external to me , there's

4:57

nothing I can do to fix the problem

4:59

. There's nothing I can do to create

5:01

change in my business . But

5:04

take a moment and think

5:06

about the last time you

5:08

were really seeing progress

5:10

in your business . Were you focused

5:13

on those excuses ? Or were you so focused

5:15

on the dream , the vision , the goal

5:17

out in front of you that it was getting

5:20

you excited , getting you fired up , getting

5:22

you laser focused on what needed

5:24

to be done ? Next , when

5:26

I choose to make progress instead of excuses

5:29

, what happens is I take

5:31

ownership of my results

5:33

, I take ownership of the

5:36

future that's out in front of me and say I

5:38

am not going to blame external

5:40

circumstances for why I'm not where I am

5:42

or why I'm not where I want to be , circumstances

5:45

for why I'm not where I am or why I'm not where I want to be . I'm

5:49

going to look internally and say what can I change to move the ball forward in my business , to take

5:51

the ground ? I want to take what's within my control and I'm

5:54

going to focus on that and I'm going to focus

5:56

on taking the ground that will

5:58

help me move the ball forward . I'm

6:00

not going to wait around for external circumstances

6:02

to change . I'm going to focus on internal

6:05

change and drive progress

6:07

from that . Now I

6:10

told you this interview was scheduled

6:13

to come out in February and

6:15

this was the bot bite that was always planned to

6:17

go with it . Incredible interview

6:20

, incredible concept to think about not

6:22

focusing on external circumstances

6:24

but focusing on progressing

6:26

in my business . And what can I do and change

6:29

within me . But then life happened , started

6:49

to hit a pretty vicious cycle of mental confusion that led to trying to get out

6:52

of the bed at the rehab center . That led to falls and trips to the ER and more

6:54

surgeries . That led to more confusion

6:56

and

6:58

all of a sudden , it was an all hands on deck

7:00

moment for our family to be there , for dad

7:02

to be there for mom . And

7:04

sadly , this

7:07

story doesn't have a crazy happy

7:09

ending where dad recovered and everything's

7:11

good now . We lost

7:13

my father on March

7:16

28th of this year , went

7:21

in for a routine surgery Two

7:23

months later , no longer with us

7:25

, and

7:28

that's when I realized as I'm walking through

7:30

this and just trying to get my head above

7:32

water in this moment and

7:35

trying to be there for my mom , be there

7:37

for my sister , process my own

7:39

emotions as a son and a brother you

7:44

can make progress or you can make excuses

7:46

, but you can't do both at the same time . All

7:50

that's true , but

7:52

sometimes it's okay to

7:54

choose the excuses . Sometimes

7:57

it's okay to

7:59

say , hey , you know what this

8:02

moment calls for something

8:04

different from me . I need to choose

8:06

to not make progress in my

8:09

business right now for the sake

8:11

of being here for my family

8:13

, being here with my family being present

8:15

in this moment . And for

8:18

you that might be like me Maybe you had a loss

8:20

in the family . For you , it might be an exciting

8:22

new arrival to the family or

8:24

just an all hands on deck moment where

8:27

it's okay to have an excuse

8:29

to say , hey , you know what , my business isn't

8:31

going forward right now , but

8:34

there's some serious life stuff happening that

8:37

I need . That needs my focus , that needs my

8:39

attention , that needs my affection . Right now , I

8:41

need to really center my

8:44

heart and my mind on what's happening

8:46

over in this area of life . So I'm going to choose

8:48

to not make progress . So I

8:50

just want to say , if that's you , if you're walking

8:52

through something heavy , it's okay if

8:54

your business is not taking all the ground

8:57

you want to take right now , because you're going through

8:59

something of just incredible

9:01

magnitude in your life . But I also

9:03

want to say , for those of you who are looking to excuses

9:05

, like there's so many photographers

9:08

in my area , my market's so saturated

9:10

. My friend just created a website

9:12

that looks an awful lot like mine . You

9:15

know , there's people that are charging less than me and

9:17

I can't compete . I'm afraid if I raise

9:19

my prices , nobody will book me . If

9:22

all these things are coming up in

9:24

your mind as reasons why

9:26

you can't move the ball forward in your business

9:28

, dive deep

9:30

, try setting them aside this week and go

9:33

. What can I change within

9:35

me to make progress . For

9:38

me , as I begin moving forward

9:40

, from this season that my family and I

9:42

have been in , and knowing that

9:44

there's gonna be a million little

9:46

moments of grieving in

9:48

the weeks and months and years ahead

9:51

, but knowing that my

9:53

dad loved to support my

9:55

dreams . My dad loved to do

9:59

whatever he could for my mom , my sister and

10:01

I to see our dreams come to life . And so

10:03

one of the things that's helping me in my

10:05

life to begin to focus

10:07

on the road ahead and begin to shift back

10:10

from excuses to progress is to go

10:12

. Man , what an incredible

10:14

way to honor my dad , to honor his

10:16

legacy , to honor all the ways he sacrificed

10:18

for me , for our family , to

10:21

see us live out our dreams , the

10:23

ground that I take and the progress I make

10:25

, and the way that , even in

10:27

the midst of immense heartache

10:29

and missing my dad , especially Father's

10:31

Day this past weekend so much going

10:34

on but I get the chance to

10:36

honor my dad through the way

10:38

that I continue to pursue this

10:40

dream and continue to help

10:42

others and serve others , the way

10:44

my dad modeled for us growing

10:46

up always serving , always

10:48

sacrificing , always giving

10:50

his life for the betterment of others . Now

10:53

I get to live on that legacy

10:55

through things like this

10:57

podcast , through getting to serve

11:00

you guys with fresh content

11:02

and inspiration and education for

11:04

your businesses . So I don't know

11:06

who needed to hear this today , but

11:09

if you're like me

11:11

and coming through a season where you're

11:13

just in it , I

11:17

just want to say you can make progress or

11:19

you can make excuses , but

11:21

you can't do both at the same time . Sometimes

11:24

it's okay to choose the excuses , but if you're

11:26

in a season where you want to see progress

11:28

, you're ready for it , you're hungry

11:31

for it . Don't let those excuses

11:33

grab your attention . Don't let them hold

11:35

you back . Don't let them allow you

11:37

and convince you to settle for

11:40

less than what you were made for , because

11:42

you have ground to take friend . You

11:45

have progress to make in your business

11:47

, you have an incredible future ahead

11:49

of you , and all that noise

11:52

, all those excuses they're

11:54

just trying to hold you back from becoming

11:56

the photographer , the business

11:58

owner , the person you were created to

12:00

be , and I'm so thrilled

12:02

to tell you that when we come back , you're

12:05

gonna to get to hear from one

12:07

of the best people I can think

12:09

of to talk to you about

12:11

how to change that mindset that

12:14

you're stuck in , how to break through

12:16

those limiting beliefs that are holding

12:18

you back and take ground

12:21

, make progress and see

12:23

the dreams you've been dreaming come

12:25

alive . So when we return from this

12:27

quick break , my friend Brad Bizjack

12:30

is going to join the show and set

12:32

your world on fire . You

12:34

know what no photographer ever asks

12:37

how can I make less money ? As

12:39

small business owners , we're always looking

12:41

to make just a little bit more , and

12:43

most of us just need someone to show us

12:45

how . What if I told

12:48

you college and sorority photography could give

12:50

you not one , not two , but 17

12:52

different ways to make more money

12:54

in the months ahead . To download

12:56

my free guide , visit square8studiocom

12:59

. Slash 17 ways today . Welcome

13:04

back . Can I be real with y'all for a minute

13:06

? I used to hate the

13:08

word mindset . In fact , I would

13:10

cringe when I heard people talking about things

13:12

like limiting beliefs . We're

13:14

talking total ick factor for me . Then

13:17

I met today's guest and everything

13:20

changed . You know I'm

13:22

a big believer that it's always a good

13:24

idea to decide who you're going to be before you decide

13:26

what you're going to do , which is why I

13:28

love introducing our guests not by what

13:31

they've accomplished , but by who they are as

13:33

people . Today's guest has

13:35

an incredible ability to see people

13:37

, to see through the outer defense lines

13:39

that we put up around our minds and around our hearts

13:41

. He has this unique gift for

13:44

helping others get to the core of what's really

13:46

going on and then gently guide you towards

13:48

freedom and breakthrough . He's an incredible

13:51

listener , a genuine encourager and

13:53

someone who's never afraid to boldly

13:55

speak life and potential into others , or

13:58

even call you out on your crap when needed , or

14:01

just give you an unexpected belly laugh

14:03

out of absolutely nowhere . He's

14:05

the kind of guy that 10 different people with

14:07

10 different backgrounds could all walk

14:09

into a room and spend a weekend

14:11

with , and each one would walk away feeling

14:14

like they were his new best friend . How

14:17

do I know ? Because I witnessed it

14:19

firsthand this past fall . So

14:21

please join me in welcoming my friend

14:23

, brad Bizjack , to the bop . Brad

14:25

, how are you friend ?

14:27

Dude , I'm doing fantastic and now I'm blushing . So

14:33

excited to be here , man , thank you so much for having me

14:35

on the podcast .

14:36

Yes , great to have you , and I love

14:38

this because you're not a photographer . In

14:40

fact , you're going to be a new name and a

14:43

new face for a lot of our listeners , which

14:45

I'm just thrilled about that , because they have

14:47

no idea what's coming and no idea

14:50

how much value you're about to add

14:52

to their lives over this conversation . So

14:54

, just to kick things off , give us a quick

14:56

rundown on how you help business

14:59

owners grow and how you even got into this

15:01

line of work .

15:03

Yeah , absolutely , man . I'm so grateful

15:05

for the opportunity and , like

15:07

you mentioned , I don't know very much about

15:09

photography at all . I

15:11

learned on our retreat together the

15:13

rule of thirds , so

15:16

that's about the extent of

15:18

photography that I know . Anyways , to

15:21

put the story

15:23

into just

15:25

a tight little couple minutes here , I

15:28

started my adult life with a lot of fears

15:30

, a lot of doubts , I think , like everyone right , limiting

15:32

beliefs , the words you love the most and

15:35

I had a lot of fears

15:37

around money . Money's hard to make . Once you

15:39

have it , it disappears . If you don't have a lot of it , you can't be happy

15:41

. I'll never be enough All that stuff that everyone goes

15:43

through from time to time . And I started

15:46

my adult life $92,000 in

15:48

debt , and I remember at that

15:50

stage I just wanted financial freedom , and so

15:52

I got a job out of college trying to

15:54

make a lot of money and I was miserable

15:56

. I wanted to pay off debt and to be

15:58

financially free , but if I'm being really honest , what

16:00

I wanted at that stage of my life was to be

16:03

the breaking point of mediocrity in my family history

16:05

. I wanted something to sprint towards

16:07

instead of like I was moving away from something

16:09

, and I found online business . That was my

16:11

thing , and for the listeners here it might be photography

16:14

, right , but for me it was online business . And

16:17

so I started and I was so excited about

16:19

the possibilities , what could be the dreams

16:21

, the you know , obviously the money

16:23

, but , more importantly , the fulfillment . I

16:25

wanted to be excited about what I did and

16:28

there was just one problem Everything

16:30

I tried didn't work . I would literally do

16:32

everything . My mentors told me I worked hard

16:34

, I did the right scripting , the

16:36

marketing , all this stuff , and it

16:38

didn't work for me , but it seemed to work for everyone

16:40

else and I would see their success to mean it

16:42

was my failure and I would start to get in my head

16:45

Am I not destined to succeed ? Is

16:47

it on the cards for me ? Is success really

16:49

possible for me ? And

16:56

I'd find myself on the couch at 2 pm binge eating microwave nachos , feeling

16:58

sorry for myself , watching Friends reruns and getting depressed . And I would see my

17:00

laptop staring at me begging me to change

17:02

my life . And even though I didn't care , I cared so

17:04

much . And I remember

17:06

talking to one of my mentors , jesse , at the time

17:08

, and

17:15

she said dude , you need a mindset coach , because what you're doing right now is not going

17:17

to lead to success . I'm like Jesse I'm $92,000 in debt . There's no way

17:19

I can afford a mindset coach . What the heck is a mindset coach

17:21

? Why would I need a mindset ? I need , I need to know

17:23

the how . I need to know how to do this . And

17:25

she's like dude if nothing changes , nothing changes . So

17:28

I remember putting it on a credit card , hiring

17:30

a coach , and on her very first call she

17:32

said something that changed my life forever

17:34

. She , I was telling her all the same things you just mentioned here

17:36

. I'm doing the reading the books , listening

17:38

to the podcast , taking the training . It's not

17:40

working for me , it's working for everyone else , all that stuff . What's

17:43

going on ? You know ? And her name was Audra . Her

17:45

name still is Audra . And

17:50

Audra said to me she goes Brad

17:53

, you're so attached to success that you're missing

17:55

the whole point . You're under the impression

17:57

that you shouldn't be where you are right now . She

17:59

said , brad , business , success and money is

18:01

never going to make you

18:03

happy . It's rewiring your mind

18:05

for happiness that will lead you to success

18:08

. You need to learn to find beauty

18:10

in where you are right now and rewire that

18:12

thinking , change those limiting beliefs . And

18:14

I was resenting all of that stuff . I was resenting

18:16

my bank balance , my business , all that stuff , and

18:18

so I figured I

18:20

get fully immersed in this environment and so I bought a ticket

18:23

to a mindset conference , thinking

18:25

you know what I'm doing is not working . So I'm all in and

18:28

I got the plane ticket , the hotel conference

18:30

ticket , and right after I got those tickets

18:32

I got fired from my job . Now I'm

18:34

$98,000 in debt because I put it

18:36

on a credit card and and

18:38

I have no income , no savings

18:41

, and I remember in the right direction .

18:42

This is really trending in the right direction .

18:44

It's going in the right direction . And

18:46

I remember I still have the ticket . So I remember

18:48

landing in San Diego and I

18:50

go to the grocery store to buy peanut butter and jelly because I

18:52

couldn't afford eating out at the time and

18:55

I go back to my hotel room check my bank balance like

18:57

I did a hundred times a day at that point and

18:59

I overdrafted my bank account on peanut butter and

19:01

jelly and

19:07

it was like digging that knife in a little bit deeper and I walk into that conference tail between

19:09

my legs , and the topic that day was all about rewiring your mind for success

19:11

. It was about shifting your belief systems and

19:14

it changed everything for me . I

19:16

went through a transformational experience of learning

19:18

how to change what's going on up here so

19:21

that my actions start changing , and that

19:23

led to a beautiful career . We've

19:25

helped 60,000 people all over the world

19:27

, multiple millions of dollars per year

19:29

in revenue for our business , retiring my

19:31

wife and now I have a little girl

19:33

and I'm never going to miss swim class , I'm never

19:35

going to miss a dance recital , and

19:38

I'm not sharing that to

19:40

impress anybody , but to impress upon

19:42

everybody here that rewiring

19:44

your mind and shifting your mindset , it

19:46

changes everything , because 80% of success

19:49

is psychology and 20% is the mechanics , and

19:51

that's now what I'm obsessed with . That's what I teach

19:53

people every single day . It's what I've been

19:55

doing for the last 10 years . So that's just a little bit of a

19:57

backstory , sir , on how I got into

19:59

this , this world .

20:00

Wow . All while now enjoying

20:03

all this time with your wife , denise , and

20:05

your kiddos having a good old time . That's incredible

20:08

. Now you dropped this phrase

20:10

that you know I don't like several times

20:12

in there this idea of limiting beliefs

20:14

. You know I was not a big fan of mindset

20:16

conversations before we met . It all just kind

20:18

of felt a little frou-frou to me . But

20:20

hearing you explain it over

20:23

the course of our weekend together really opened my

20:25

eyes not only to the value of these topics

20:27

but really just how much they were already

20:29

at play in my own life and business in ways

20:32

I didn't even realize . So for

20:34

the people that this is maybe a new idea to

20:36

or maybe they're like me and they've heard it , but it all sounded

20:38

a little frou-frou . What are we really talking

20:40

about when it comes to these ideas

20:43

of mindset and limiting beliefs , and

20:45

why do these things matter ?

20:47

Sure , that's a great question . We're

20:49

talking about the invisible forces that drive every

20:51

single part of your life . Every single

20:53

person's life is driven by invisible forces

20:56

, right ? If you think about gravity too

20:58

much of it , you're crushed . Too little of it , you float

21:00

away . If you think about love wars have been

21:02

started because of love . You can't see love . It's

21:05

an invisible force , right ? Pain

21:07

, pleasure , those are invisible forces

21:09

. Beliefs an invisible force

21:12

that drives your entire life . And what is a belief

21:14

? A belief is nothing more than a feeling of certainty

21:16

. That's all it is . But

21:24

if you feel absolutely certain that money is hard to make , for example , or that you'll never

21:26

get your business off the ground , no matter what strategy you have , you can have the world's best

21:28

how to , but you won't apply

21:30

it because you don't think that it's going

21:32

to be possible for you . So , if you really think

21:34

about these thoughts that play in our mind

21:36

, everyone has crazy thoughts . I call it my

21:38

inner roommate , I call him Mr Dickies , right , he's

21:40

this guy that lives in there . He's nuts and

21:43

he lives in my head .

21:46

And he just says all this stuff that explains some of the conversations we

21:48

had when we were hanging out .

21:49

Yes , it does , but

21:52

he just lives in my head and he says all this stuff . But

21:54

if a thought continues over and over

21:56

and over again , it becomes habitual

21:58

. And if it becomes habitual it becomes a conviction

22:00

. And if it becomes habitual it becomes a conviction . That's where

22:02

a belief forms . And

22:05

so if we think about why this is so important , like that might make sense from a conceptual perspective

22:07

, that a belief is a feeling of certainty . And one example , by the way , is

22:09

the sky blue . Most people would say

22:11

, yeah , sky's blue , but

22:13

what about when it's raining ? What

22:16

about during a sunset ? What

22:18

about during a sunrise ? What about at night ? What

22:20

about the scientific answer that it's not any color ? Right

22:22

, like , there's all . It was a feeling

22:24

of certainty that the sky is blue , but I introduced

22:26

doubt to that feeling of certainty

22:28

. And so , if you think about just

22:31

speaking in generalities , the potential

22:33

of human beings is virtually unlimited

22:36

. You've seen people create incredible

22:38

things . So the potential of human beings

22:40

is virtually unlimited . And when we're not

22:42

tapping into that potential , what we're

22:44

told oftentimes is just take

22:46

more action . Sure , do more

22:49

of what's not . Is that the level of potential

22:51

we tap into directly impacts the

23:05

action that we take , the aligned , inspired action

23:07

that we take . If I'm tapping into a two

23:09

out of 10 potential , that's

23:11

going to impact my action to be a one or a two

23:13

out of 10 . And if my action

23:15

is not inspired and it's not aligned

23:17

into one or two out of 10 , what does that

23:20

do to the results that I get ? I get

23:22

really poor results . So what's the

23:24

foundation of all of this ? What

23:26

impacts the potential we tap into ? Our

23:28

belief systems , otherwise known as your BS

23:30

, right , your belief systems . I

23:34

see what you did there . Your

23:36

belief systems directly impact

23:39

the level of potential you tap into . The level of potential

23:41

you tap into directly impacts the action you take or don't

23:43

take . The action you take or don't take directly

23:45

impacts the results that you get or don't get , and

23:47

the results you get or don't get directly reinforces

23:50

the belief you already had A couple examples . Let's

23:53

say I have a belief that says business

23:55

is so hard and money is hard to make

23:57

, just as an example . Well

23:59

, I'm not tapping into a high level of potential

24:02

. I'm

24:04

reinforcing my existing belief systems . I'm looking at why

24:06

it's harder for me and the action

24:08

I'm taking is likely just what I've always known

24:10

. I'm not trying new , creative ideas . I'm not putting

24:13

myself out there differently , and so

24:15

my results are really poor

24:17

. My bank account doesn't grow , my business doesn't

24:19

change . And if my bank account doesn't grow

24:21

, my business doesn't change . It reinforces

24:23

the belief that money is hard to make and business is

24:25

hard . But if I believe that my success

24:27

is inevitable and success is my birthright

24:30

, right or something like that , that's

24:32

a 10 out of 10 potential , 10 out of 10 action

24:34

way different results and it reinforces

24:36

your belief that success is inevitable , right

24:39

, and so this controls everything

24:41

, and this is why the rich get richer and why the poor

24:43

get poorer . It's your belief systems

24:45

. And so what most people try to do when

24:47

they're changing their life is they look for

24:49

the how , and there's nothing wrong

24:51

with the how , right ? The how is a beautiful thing

24:54

. You can't head east looking for a sunset . You're going to be

24:56

very disappointed , right ? You

24:58

need to know the how . If you're baking a cake

25:01

and you put the eggs in after the cake's done baking

25:03

, it's not going to be a very good cake , right

25:05

? But if you start with the how , all

25:08

that happens is perfectionism . You lean

25:10

into these feelings of well , I don't know how will this ever

25:12

happen ? You get overwhelmed very

25:14

quickly . Your action is slow . You don't

25:17

dive into the deep end of learning and

25:19

you study , study , study , study , study all day

25:21

long and rationalize that your consumption

25:23

is actually leading to results

25:25

. It's like reading a book about swimming . Right

25:28

? You're not going to learn how to swim until you actually get in the pool

25:30

. So what influences

25:32

the strategy ? The how ? It's

25:34

the belief systems . Because

25:36

if your belief systems are empowering

25:39

, you will either find or apply

25:41

the strategy , and you'll actually do it , but

25:44

if your belief systems are disempowering , you're

25:46

not going to apply it . You could have the best strategy

25:48

in the entire world and

25:51

you won't take action on it . One last example

25:53

with this Think about exercise

25:55

and losing weight . In

25:58

general , it's not complex

26:00

. It's eat a vegetable , get

26:02

some sleep , drink some water and move your body . There you go . That's not complex . It's eat a vegetable , get some sleep , drink some water , move your body . There you go

26:04

. That's losing weight . Right , it's there

26:06

. Yes , there are some outliers and challenges and things like

26:08

that , of course , but in general , it's not very complex

26:11

. So , and you

26:13

have to look harder to not know

26:15

how to do it than

26:17

to know how to do it . There's a personal trainer on every street corner

26:20

. There's 18 million ads in your Instagram feed

26:22

. It's everywhere , right

26:24

. There's the keto , there's the paleo

26:26

, there's the portion control , there's

26:28

everything . So if the strategy

26:31

is all over the interwebs , why

26:33

don't people apply it ? I'm

26:35

big boned . I don't

26:37

follow through . It's

26:39

not possible for me . I too

26:42

busy , I have kids

26:44

. All these things directly influence

26:46

your ability to apply the strategy , so it

26:49

impacts everything . It's the subconscious

26:51

force going on behind the scenes that no one sees . And the

26:53

crappy thing about limiting beliefs is that you believe them

26:55

. And number two is you can't see them . So

26:58

you need to be in a situation

27:00

to call them out or to see where

27:02

they come from , so you can can start to ask yourself is

27:04

that serving me ? Because your stories of your life

27:06

it doesn't matter if they're true , it

27:08

matters if your stories serve you . So does that

27:10

make sense ?

27:11

That's good . Yeah , absolutely that's great

27:13

, and I'm sure we'll be revisiting

27:16

those concepts throughout this conversation

27:18

. But just to give , because I'm

27:20

sitting here , I'm thinking about something like man . The only problem

27:22

with everything he's sharing right now is that we have

27:24

a lot of people that listen on the way to work and

27:26

they're going to have to say I got to pull off on the side of

27:29

the road or come back and listen to this whole thing

27:31

again because I got to start writing down notes on

27:33

the stuff this guy is dropping in here . But

27:43

I want and put it on me for a sec . I know

27:45

when you and I first met , just

27:48

a few moments into

27:50

our conversations

27:52

you barely know

27:54

me . I've just finished pouring out my heart about all

27:56

these plans and dreams that I have for my

27:59

business in the years ahead . You

28:02

challenged me with something that was so hard

28:04

to hear and yet , at the same time

28:06

, like really inspired me . You

28:09

had this illustration about entrepreneurs

28:11

, dreams and bridges , and so can

28:13

you just unpack that illustration for listeners

28:16

?

28:17

Yeah , absolutely . You know , it's

28:19

what's interesting about creative minds

28:21

, especially in photography . The photographers that

28:23

I've had the privilege of working with are the

28:25

most creative people I have ever met

28:27

, and it's a beautiful gift

28:30

that I would never want to tone down

28:32

, and it's an amazing skill . And

28:35

business is also a skill

28:37

that's a little bit different . Right

28:39

, it's similar but different , and

28:41

so if we bring

28:43

a creative mind to

28:46

business , then

28:48

what typically ends up happening

28:50

is an accidental lack of discipline

28:52

on the things that will yield results , because

28:55

the creator wants to create , right , I'm

28:57

a creative , I love creating , it's

28:59

so much fun . But along the way , I realized

29:01

that if I just keep creating a bunch of different

29:03

things , that I'm never actually

29:06

going to finalize anything . And so I want

29:08

you to just imagine for a second that you are on

29:10

you Island , right , and you have

29:12

. You know your life right now and you're here

29:14

and it's it's a good life . There's nothing wrong with this life . It's

29:16

great life , cool , awesome . But every

29:18

single person here knows they're meant for so much more

29:20

than what they're getting . They know they're meant to

29:23

break through to the next level , and

29:25

that's why there's another island , and that island is

29:27

called Dream Island , and that's the one

29:29

with the money and the houses

29:31

and the palm trees and the whatever right

29:33

and all the cool stuff , everything

29:35

you'd want on Dream Island the time right

29:37

. And so what we do as creatives

29:40

is we're like , okay , I'm

29:43

going to build a bridge from

29:45

me island to dream

29:48

island and I get really excited

29:50

about building that bridge , so I'm going to go after it . I'm so creative

29:52

, I've got all these cool ideas going after it and I start

29:54

building this bridge and about halfway through building

29:56

this bridge , I'm halfway over the water . I'm

29:58

almost there . I can see the dream island . My

30:01

creative brain goes wait

30:03

a minute , I'm going

30:05

to . There's this other really

30:07

cool idea I have . I'm

30:10

going to do that too . And

30:13

so we go back to me Island

30:15

and start building the second

30:17

bridge . Like I can do both . Right , I'm going to build this second

30:19

bridge , and this might be an online course

30:22

and a coaching program , you

30:24

know , and those are the two things I'm making this up . It can be anything

30:26

, right .

30:27

And wedding photography , family photography

30:30

photography , high school , senior

30:32

photography so many different things .

30:34

Exactly . And so you start building this second

30:36

bridge and you get halfway over the water . You're like

30:38

, okay , I'm , I'm seeing

30:41

some traction , but I'm not really getting where

30:43

I want to go . John

30:45

over here is doing this other

30:47

methodology . I'm

30:49

going to try that . So we go back

30:51

to U Island and we start building

30:53

a third bridge and next

30:56

thing , you know , you look up and your creative

30:58

brain has six half-built

31:01

bridges , none of

31:03

which are connecting to Dream Island . And

31:05

then we get into what's called context

31:07

switching , where we're

31:09

switching from bridge one to bridge three

31:11

, to bridge two , to bridge four , and we go back and forth , and back

31:13

and forth , and back and forth , and context switching eliminates

31:16

up to 80% of your productive output , and

31:18

so we're switching tasks all the time , and

31:21

it's ruining our dreams because

31:23

we're not getting anywhere on any of these things , because

31:25

we're not doubling down . And so what I share with

31:27

you and you were one thing that was so cool

31:29

about you , rob , is that you were you were so open

31:31

to this feedback , even though it pissed you off . You

31:34

were so open to it and coachable

31:36

with it . And so the suggestion

31:39

was there's nothing wrong with these other bridges

31:41

they're beautiful bridges to build but

31:43

you've been going after it from a creative's

31:45

perspective . But if you want a business

31:48

, you need to bring an entrepreneur

31:50

perspective , which is systemize

31:53

and streamline and prove one

31:55

bridge Nail that bridge

31:57

down , systemize it , automate it whatever it is

31:59

. Get that bridge going and then

32:01

build the second bridge . Get that bridge going , systemize , automate whatever it is . Get that bridge going and then build

32:03

the second bridge . Get that bridge going , systemize

32:05

, automate whatever it is and then build the third

32:07

bridge . And this takes discipline and the creative

32:10

brain doesn't like it initially . But here's what's

32:12

so cool Instead of getting creative about

32:14

projects and courses and

32:16

different photography and going

32:18

, you know how to just build

32:20

your craft . You can get creative

32:22

in how to build the business . You

32:25

can try new things within that and use your creativity

32:27

there . It's just an additional skill and so

32:29

it's just an evolution of character

32:31

from yes , I'm creative . So a metaphor

32:33

for me would be I'm a coach . I love

32:36

coaching people , but if

32:38

I bring a coach hat to building

32:40

a marketing plan , that's not

32:42

going to work because I'm going to consistently

32:44

try to give away everything before I ever

32:46

make any money and then I'm not going to be able to sustain the message

32:49

and so I need to put on my entrepreneur

32:51

hat and use that hat to

32:53

build my bridges and then , within that bridge , use

32:55

my coach hat or , in this case , for your

32:57

listeners . Use your photographer hat

32:59

in the one bridge . Use

33:02

your entrepreneur hat to build the bridge . Does that make sense ?

33:04

Yeah , love that man . Well

33:07

, and for those listening that are going , I don't even

33:09

know how I would start with that . I would just

33:11

encourage you . It can be

33:13

a process . Brad , you feel free to tell me I'm wrong

33:16

because I'm still learning this for myself

33:18

, but I know for me I was like there was

33:20

so much to let go of that I

33:22

said I got to let go of one thing first

33:25

before I can let go of everything . I've got

33:27

to wean off of some of this stuff

33:29

. The

33:40

first thing I chose to let go of was I said for the next year I'm not going to book any weddings , which

33:42

was a major income source from my photography and was a real challenge for me to release . Because

33:44

right now we're in the middle of engagement season . You know , christmas through Valentine's day , it's

33:46

like the heart of wedding bookings and I'm just going . That's a lot of

33:48

revenue coming out the door , flying out the door , that

33:50

I'm not going to make this year . But for

33:53

the things that I , ultimately that first bridge

33:55

that I want to build , I know this is one of the key pieces

33:58

that's got to come off . So I've worked on that one . Now I'm

34:00

working on some more . So , as

34:02

my trainer says at the gym . He says a little

34:04

bit of something is better than a lot of nothing . So

34:07

if you're going , I can't do it all at once . Start

34:09

somewhere , take something off the plate and

34:11

go from there .

34:12

Can I add to that Rob real quick . Is that cool ? So

34:14

? there's this concept that will be very valuable

34:16

for everyone listening that my mentor taught me

34:18

, and it's the concept of park without

34:21

guilt , right . And so

34:23

, essentially , it's it's not saying I can't do

34:25

these things . It's saying and

34:28

this season of my life , right now , this

34:30

doesn't serve the vision of where I'm

34:32

going , so I'm going to put it in my cool idea

34:34

notebook , right ? And so in

34:37

our business we had a bunch of different projects going

34:39

on and we did a very similar thing

34:41

we cut a major revenue stream so we could

34:43

double down on solidifying a

34:45

particular bridge . And so if

34:47

you have 18 million ideas , just

34:49

ask what is the most relevant

34:51

, the most important right now to

34:54

get you to Dream Island or a taste of

34:56

Dream Island . Systemize that and then park

34:58

the other ideas without guilt . It doesn't

35:00

mean no , it just means not right now , and

35:02

it kind of takes the pressure off of oh my gosh , I should be

35:04

doing this and you might find later

35:06

on that you want to take that project back on . You might find later

35:08

on , I don't need to , I don't want to , and both

35:11

are okay . So , anyways , just wanted to add that a little bit .

35:20

No , I love that Well , past few months it's really

35:22

caused me to reassess how

35:24

I want to approach it , if I do pick it back up

35:26

in the future . So that's a good word

35:28

park without guilt . Now I want

35:30

to pause here because one of the things I learned from

35:32

watching you engage with everyone

35:34

is just the power of

35:36

the changing of pace and breaking

35:39

up the tone of the combo . So I'm trying

35:41

out something brand new today on this episode

35:43

. It's a little segment . We're calling 8 for 8

35:45

. I'm

35:48

going to ask you eight rapid-fire questions and I want you to give me the first one

35:50

word or one phrase answer that

35:52

comes to mind . Eight words for eight questions

35:54

, 8 for 8 . Got it , let's do it , let's

35:56

party . All right , here we go 45 seconds

35:58

on the clock . Number one sushi is

36:01

Sometimes good .

36:04

The movie you quote the most Brooklyn

36:08

99 TV show , not a movie , brilliant

36:10

, cool , cool cool , cool , cool cool .

36:12

No doubt , no doubt . Which

36:14

are you more jealous of ? Donald Trump's hair

36:16

or Donald Trump's tan ? Ooh

36:19

.

36:20

I would say the hair .

36:22

Awesome Me too , because I have none . One

36:25

word to describe Usher's halftime

36:27

performance at the Super Bowl .

36:29

Legacy .

36:31

I was going to say roller skates , your celebrity

36:34

, but I like legacies a lot better . Your celebrity

36:36

doppelganger is Bradley Cooper 100%

36:40

. How many chickens would it take

36:42

to kill an elephant ? 497

36:45

. What's your

36:47

favorite gift your wife has ever given

36:49

you ?

36:51

My daughter .

36:54

And lastly , if your belly button was an actual

36:56

button , what would happen if someone pressed

36:58

it ? I'd poop , amazing

37:01

. There you go , folks . Our first

37:03

8 for 8 with Brad Bizjack

37:06

. Let us know what you think of

37:08

this new little segment if we need to bring it back

37:10

next time . Appreciate

37:20

that . One of the things we often just say here on the Bop is that it's always a good idea to decide

37:22

who you're going to be before you decide what you're going to do . Now

37:25

I know you like to take that concept one

37:27

step further in a way that really blew my mind

37:29

the first time I heard it . What is

37:31

this sort of be have do

37:33

principle that you talk about

37:35

, and why does it matter to photographers

37:37

and small business owners and , honestly , just people

37:40

in general ?

37:41

That's a great question and , you

37:43

know , let's use the photography space , for example

37:45

, like one of the things that I see in

37:48

a lot of the photographers that I I like how we went

37:50

from like super laughter to like super serious

37:52

, real quick .

37:55

That's kind of you . Let's just roll with it , we'll

37:57

just jump .

37:59

I love it . Oh , that's amazing . So

38:01

when I work with photographers , I

38:04

noticed that there's a

38:06

common trend , and it's I want to raise

38:08

my rates , I want to work with dream clients

38:11

, I want to do less sessions

38:13

, make more money and have my weekends back

38:15

Right . And there's more , but that's just

38:17

kind of in general , the things that I that I

38:19

noticed . And when

38:22

people are trying to do that , they're trying

38:24

to do it through the psychology that created their existing

38:27

reality . And , just like you know , I think

38:29

it was Einstein that said you can't solve a problem

38:31

from the same level of consciousness that created it right

38:34

. And so if you are doing all the

38:36

same actions and just hustling more

38:38

, you're actually going to start resenting

38:40

success , right ? Because if

38:43

you think , okay , to create more success

38:45

, I have to sacrifice more time from the people that

38:47

I love the most , well , you're not going to want

38:49

to do it , right . And so

38:51

how do you actually shift gears

38:53

? Well , 10 X is way easier than two

38:56

X . Let me repeat that because it's very important

38:58

10 X is way easier

39:00

than two X . Why ? Because

39:03

to get to 2x , you think I just need to grind more

39:05

. To get to 10x , you have to have a completely

39:07

different psychology . You have to be a very different

39:10

person , and so I've

39:12

noticed , after working with a lot of people , a

39:14

couple of different paradigms of how

39:17

they work , and the first is what I call the worried

39:19

perfectionist . The worried perfectionist

39:21

lives in what I call a have-do-be

39:23

mindset , and this person says

39:25

once I have more money , once

39:28

I have more testimonials , once

39:30

I have more bigger clients that I've

39:33

shot for , then

39:35

I'll raise my rates , Then

39:37

I'll prospect bigger clients

39:40

so I can be successful

39:43

, fulfill whatever it is right , have do be

39:45

. Once I have money , then I'll hire a coach

39:47

so I can be a successful

39:50

entrepreneur . Right , that would be another example , and that's where

39:52

98% of the world lives . They live

39:54

in that place of thinking their

39:56

circumstances need to change before they change , and

39:58

it's not going to work . It's going to keep

40:00

you in the exact same spot , and it's almost

40:02

like saying success is a prerequisite to success

40:05

. It doesn't make sense . It's like saying I

40:07

need a six pack before I ever go to the

40:09

gym . It's never going to happen , right

40:12

? And so what I did when

40:14

I was hiring my first coach , for example , is

40:17

I looked around at all the people in my life that were operating

40:19

from that psychology and they were saying once I

40:21

have , once you have money , brad , once you're out of debt

40:23

, once you pay off debt , then hire

40:25

that coach so

40:30

you can be successful . But then I looked at the few people in my life that were crushing it

40:32

and they were saying something totally different . They were saying no , no , no , no , no . You want to

40:35

have a multi , seven figure per year business . Well

40:37

, what would you already be doing if you had that ? Great

40:40

. Who do you need to be now in order

40:42

to make that happen ? And I needed to invest

40:44

, like the person I wanted to become . So when we start this

40:46

process of personal change , we get to

40:48

the next step , which is what I call the stressed achiever

40:51

, and the stressed achiever operates

40:53

from a do , have , be

40:55

mindset . Now , this person

40:57

is obsessed with taking action

40:59

. Nothing wrong with taking action , action's great . But

41:02

they're do , do , do , do , do , do , do , do , do all

41:04

the freaking time and they feel like everything's held together by a tiny

41:06

little thread . If they stop , it'll all fall

41:08

apart and it's this walking ball

41:11

of stress . And that's where

41:13

a very small segment of the world lives . And these

41:15

people are achieving , they're doing all this stuff so they

41:17

can have a goal . Once

41:19

I do all this action , then I'll

41:21

have this goal and therefore I'll be worthy

41:23

. Therefore I'll be successful . Therefore

41:25

I'll be enough . And people get

41:28

super stressed out and they start to resent

41:30

the thing that made them successful

41:32

in the first place . They start to resent the things that used to bring them

41:34

joy , because they're always , always

41:36

on . Now , if you take a look at these two

41:38

paradigms the worried perfectionist and the stress achiever

41:40

the B is at the end

41:42

, meaning the emotions

41:45

and the beliefs . I should say the beliefs

41:47

and the emotions . B-e beliefs emotions

41:49

are at the end instead

41:53

of the beginning . They think that

41:55

who they are on the inside is

41:57

a reflection of what they've been doing

41:59

and they live obsessed

42:02

with the effect of life . See , all of life is cause

42:05

and effect . And if you look

42:07

around at your circumstances money

42:09

in the bank , size of your business , clientele , whatever it

42:11

is those are all effects . Most

42:14

people think that those things are causes . They think

42:16

, if , because those things are in my life , therefore

42:18

I feel a certain way , therefore this

42:20

is the way my mind operates because of these

42:23

causes , and that's backwards . Those things

42:25

are all effects of how you've been living

42:27

and so all of life is cause and effect

42:29

, and if you obsess over the effect , which

42:31

is your circumstances , you forget

42:33

the cause , and the cause is who

42:35

you're being , your beliefs and your emotions

42:37

. The

42:48

cause is who you're being , and if you forget the cause , you can't influence the effect . It doesn't change . So high performers a very small segment of the world flips

42:50

everything and they operate from what's called this , the high performance paradigm . They operate from what's called a , b

42:53

, do have

42:55

psychology and , just like Stephen Covey says

42:57

, they begin with the end in mind . They

42:59

say , okay , I want to have

43:02

this goal right . I want to be working with dream

43:04

clients . I want to be charging X

43:06

amounts right In my for weddings

43:08

or family , whatever it is I want . That's what I want to

43:10

have . Great . What would I already be

43:12

doing if I had

43:14

that happening and you'll notice the

43:16

actions that show up when you ask that question are

43:19

the things that you've likely been avoiding the most up until

43:21

now . What would you be doing

43:23

if you had that in your life ? Great

43:25

. Well then , who do you need to be ? What beliefs

43:27

and emotions do you need to live

43:29

in now so that you would automatically

43:32

do those things and therefore

43:35

create the life that you want . So

43:37

if you want , let's say , a seven figure photography business

43:39

, fantastic . What would you already be doing ? Raising my

43:41

rates ? I'd be working with

43:43

this clientele . Whatever it is Great . Who do I need to be

43:45

now ? I need to be abundant . I need to be successful

43:48

. I need to be courageous , right ? For example

43:50

, I need to believe that money is abundant

43:52

. I need to believe that success is my birthright

43:54

and when you live in that

43:56

state , therefore you automatically

43:59

do and therefore you change what you have

44:01

. And I can go into how to shift beliefs if we want to

44:03

, but that's how successful

44:05

people operate . It's backwards for most of society

44:07

. What I've looked at . When I

44:09

look at the world , I

44:11

don't want average , I don't want what most people

44:13

have . I look at what most people have and I sprint

44:16

the opposite direction , because most people are broke , overwhelmed

44:18

and overweight and I don't want that . Right

44:20

. I want to live a very fulfilled life , a healthy

44:23

life , a vital life , an abundant life , and

44:25

so I look at the very few that have that and

44:27

they seem like they're weird and crazy , because they are

44:29

right . I'm weird and crazy and it's

44:31

totally fine . You push my belly button and poop

44:33

comes out . It's what happens , right , but you got to start

44:36

looking

44:41

at the people that have what you want and

44:43

getting advice from them , instead

44:45

of the influence of society , which is

44:47

likely just trying to stay safe . Right

44:49

, your comfort zone is perceived as

44:51

a place to go to stay safe , but it's not

44:53

true . Your comfort zone is just a place to be small

44:55

. So , anyways , hope

44:58

that helps .

44:59

In case y'all let that last little

45:01

bit fly by . There was

45:03

a real solid nugget in there your comfort

45:06

zone . We think it's where we go to

45:08

feel safe , but it's really

45:10

where you go to feel small . That's

45:13

a word , wow

45:15

, well

45:18

. So let's start moving towards

45:20

action here and let's talk about goals for a minute . So let's

45:22

start moving towards action here and let's talk about goals for a minute . I'm

45:25

big on setting goals and my mindset has always

45:27

been , you know , let's go the smart route , let's

45:29

go specific , measurable , achievable

45:31

, repeatable , time-bound . But

45:33

one of the most surprising things I

45:35

heard you say when we met

45:37

was that you fail to hit most

45:40

of your goals and you're like

45:42

proud of it . And

45:45

I was like what is he talking ? I was so fascinated by this

45:47

. Why is that ? Why are

45:49

you proud to say that

45:51

you failed to hit so many of your goals

45:53

?

45:55

Oh , it's a great question , rob . So

45:57

you want the long answer or the short

45:59

answer , oh

46:04

my goodness . So the

46:07

short answer is that

46:09

no goal will ever make me more worthy than I

46:11

already am . And

46:13

if we take a look at why

46:15

people tone down their goals , they tone down

46:17

their goals and they make them more realistic because

46:19

they're afraid they're going to fail . They're afraid they're going to fail because

46:21

they think that somehow , achievement makes

46:24

them more worthy . Right , they've failed

46:26

in the past . I don't want to fail again . I

46:29

want something that can guarantee my success

46:31

, because if I'm successful , then I'll be enough . And that's

46:33

total BS . You've been enough since the moment you were born

46:35

, right , and so that's

46:37

where most people set goals from . Like they say all the time

46:39

well , I'm afraid of setting bigger goals . No , you're not . You're not

46:41

afraid of your dreams , you're afraid of the past happening again

46:44

. That's what you're afraid of . And so

46:46

if you look at the

46:48

past failures , if you look at what society

46:51

conditioned you to do , if you look at what other

46:53

people say or your parents

46:55

, whoever , it is , all of it's

46:57

outside of your heart . It's not what your heart actually wants

47:00

. Like said earlier , 10x is easier than 2X

47:02

, right , and I fully believe

47:04

that I'll give a story in just

47:06

a moment . But the reason I

47:09

don't hit my goals is because

47:11

I set goals not for the certainty

47:13

of attainment . I set them to raise my

47:15

energy . I set them to become a new

47:17

person . I set them to make my butt pucker

47:19

a little bit , and

47:21

so I'll give an example of what I mean by

47:24

that . This is getting interesting in

47:26

this podcast . So

47:29

about four years ago , our

47:31

business was Can I share numbers ? Is that cool

47:33

?

47:33

Yeah , go for it . We love numbers around here .

47:36

Okay , so about four years ago , our business was doing

47:38

about $25,000 a month in revenue , which

47:41

is fantastic . Right , that's a great

47:43

, awesome business . I

47:45

was really proud of it and I was talking

47:47

to my coach , john , and I was like

47:49

John , let's chat about goals

47:51

this next year . And he was like great idea , brad , let's chat about goals

47:53

this next year . I was ambitious , I was hungry , I was driven

47:55

. He was like what are your goals ? And I was like if I

47:57

really work hard , I

48:04

think I can increase my business by 20%

48:07

and get it to $30,000 a month this next year . And he

48:09

started laughing at me and I was like what ? Like , why

48:11

are you laughing at me ? He's like

48:13

well , that's stupid . And I was like dude

48:15

, what are you talking about ? $30,000 a month

48:17

is amazing . That's an incredible

48:20

income Most people would kill for that

48:22

. Why is that bad ? Yeah , it'd

48:24

be incredible . And he goes why

48:27

would you ever set a goal

48:29

you know you can hit , brad , why

48:31

would you ever hurt yourself like that

48:33

? And it just I was like Whoa , like

48:36

I wasn't expecting that . He says the

48:38

purpose of a goal is

48:41

not to hit it . The

48:43

purpose of a goal is to raise your energy

48:45

and become a new person that's capable of hitting

48:48

that goal . So what does

48:50

your heart actually want ? Not the BS you're telling

48:52

me that's safe . Not the stuff that just makes

48:54

you work a little bit harder and sacrifice more . What does

48:56

your heart actually want ? And my heart started

48:58

beating faster , my butt started puckering a little

49:00

bit and I said $100,000

49:02

a month . It came out of me right , a hundred thousand

49:04

dollars a month . I was like , where'd that

49:06

come from ? I had no , like I

49:09

didn't even know that was in there . And most people say I don't know

49:11

what I want . Yes , you do know what you want

49:13

. You're just afraid of what you're going to have to grow into

49:15

to do it Right . And so I said

49:17

this and my heart , I got the passion sweats , kind

49:19

of like I do right now in my right armpit Not my left , because

49:21

my left one doesn't sweat , my right one does , and

49:24

so and it just

49:26

came out of me and he's like that's

49:28

a goal , because to do that you

49:30

have to be a different man than you are today . That

49:33

goal raised your energy and

49:36

that's the purpose of a dream . So what I want you to do , brad , is

49:38

I want you to live in the feelings of those wishes

49:40

for the next couple of months . Visualize

49:43

it , see it , be in it , live in

49:45

the feelings of dream island . What

49:48

would that be like ? And at

49:50

that time we had just

49:52

had Lillian , and it was a traumatic

49:54

childbirth . Both Janice and

49:56

Lillian almost died . Janice was in the hospital for a couple weeks

49:59

. You know the infectious disease specialist

50:01

. All that stuff was crazy . And then throw a newborn

50:03

life on top of it . It was absolutely bananas

50:05

and um . And

50:07

I just kept remembering what John said live

50:09

in the feelings of my wishes . And one day , two months

50:11

later , I was in the shower . All the greatest ideas

50:13

come to you in the shower , and I didn't have anything to

50:15

write with . And I got this crazy idea

50:17

for a way

50:20

to share our rewired program with

50:22

thousands of people at a time , and

50:29

that one idea led to $5 million in sales the following two and

50:31

a half years , and I'm not sharing that to impress anybody , but that

50:33

would have taken me what 15

50:36

, 20 years ? A

50:40

lot of $30,000 months . A lot of $30,000

50:42

months . And because I set

50:44

goals to become a new person . And

50:47

here's what's interesting , though I

50:49

set these massive dreams and

50:52

I miss almost all of them , almost

50:54

every single one . But

50:56

would I rather be safe

50:59

and sure that I can get to $30,000

51:01

a month ? Would I rather live in uncertainty

51:04

instead of go for $100,000 a month and make 80

51:06

? What's actually

51:08

more exciting , because , to

51:10

the degree in which you can handle uncertainty

51:12

is the degree in which you'll be successful in life , and

51:15

so I set goals that are uncertain

51:18

, that caused me to grow as a leader , as a person , as a man

51:20

, that make me ask myself how

51:22

did like this is my goal this year $10

51:25

million , while spending

51:28

the majority of my work week with my family

51:30

. How do I do that

51:32

? How do I do that

51:34

Right ? It doesn't matter how

51:36

. I'm going to figure out how , but I'm living

51:38

in the feelings of my wishes and

51:40

I'm picturing it as done , and I

51:43

don't care if I hit it or not . One more point on this , and

51:45

that's the idea of attachment . The

51:47

reason why we tone down our goals to be more

51:49

realistic and safe is we think that that gives

51:51

us a certainty that we're enough . That's called attachment

51:53

. It means I am , my results

51:55

. No , you're not . You're

51:58

so much more than your results . Right ? People always say charge

52:00

your worth . You can't charge infinity . You

52:02

can't charge infinity . You can't charge infinity . You've

52:05

been worthy since the moment you were born , and

52:13

so no amount of success , no amount of money , no amount of achievement will ever make

52:15

you more worthy than you already are . You have inherent worth . Someone thought enough

52:17

of you to give you this gift of life . You

52:19

have a heart that beats 100,000 times a day

52:21

with you doing nothing of life

52:23

. You have a heart that beats a hundred thousand times a day

52:25

with you doing nothing . You

52:30

have worth automatically , and once you accept that , you realize your results are no longer tied to

52:32

your worth , that's when you start dreaming huge and you play in this feeling

52:34

of energy and aliveness and what could

52:36

be . And when you're in a state of energy and

52:38

aliveness , just like a little kid my daughter wants to be Elsa

52:40

and a unicorn and Buzz Lightyear at the same time and

52:43

it's like all this creativity flows

52:45

and you get these new ideas right

52:47

and it honors the creative side of you . And

52:49

so if you're in attachment , you'll

52:52

tone down your goals . Or even if you

52:54

achieve something and you're in attachment

52:56

, you're all of a sudden then afraid of losing it . What

52:59

if it disappears ? Which causes you to play smaller

53:01

. So you want to get to a state of detachment

53:03

. Detachment is not that you should own nothing . It's

53:05

that nothing should own you , and

53:07

that's what detachment is . That's where life

53:09

really starts to begin and you can have both

53:11

fulfillment and achievement

53:14

, instead of what most people think . Most

53:16

people think success comes before fulfillment . Fulfillment

53:19

and success happen at the same time . If

53:22

you are allowing yourself to feel fulfilled , you're

53:24

much more likely to have more success , because your energy

53:26

is higher , your vibration is higher and

53:28

your creativity is higher . Now , if

53:31

it's cool , can I go a little woo , a little crazy

53:33

, a little bit on the opposite side of things ? Sure

53:36

, in this personal development space . People say all the

53:38

time , you got to manifest

53:40

, right , what does that mean ? Manifest

53:43

Manifestation is

53:45

the physical representation of your consistently

53:47

dominant vibration . Right , that's

53:49

manifestation . And so if

53:51

you ask yourself attachment , what

53:54

does that ? What energy is

53:56

that ? It's a very low vibration , it's

53:58

frustration , it's overwhelm , it's anxiety

54:00

. Well , that's what you're going to attract into your life . But

54:03

if you are in a place of aliveness , excitement

54:06

, all of those things , and you're detached

54:09

and you have your worth , has nothing to do with a goal and you're

54:11

living with the feeling , within the feelings of your actual

54:13

wishes , not what society tells you you should want , your

54:15

vibration is higher . Now , what do most people

54:18

do ? Most people do a gratitude journal and they'll spend , you

54:20

know , five minutes in gratitude in the morning . Nothing wrong with gratitude

54:22

journals , by the way , but just from a conceptual perspective

54:25

, if you spend five minutes in gratitude in the morning

54:27

and then 23 hours and 55 minutes

54:29

pissed off and frustrated , your life is pissed

54:31

off and frustrated , right ? So

54:34

what's your consistently dominant energy ? And

54:36

so , anyways , all of that to say with

54:39

your goals and dreams . I want to

54:41

encourage everyone listening to this to

54:43

live in moonshots , to

54:45

live in this idea of what could be , and

54:47

it has nothing to do with if you hit it or not . I

54:50

proudly miss most of my goals

54:52

because I'm setting goals that

54:54

cause me to change instead

54:56

of goals that reinforce who I am now .

55:01

I love , as you're saying this . I'm thinking about

55:03

how , even just going back to that whole idea of be

55:05

do have the obsession

55:07

of your pursuit is not the achievement

55:09

of the goal , it's who you're becoming along

55:11

the way in the pursuit of the goal . Yes

55:14

, sir , and , and it's it's bring

55:16

out . You know you described as raising

55:18

the energy . Uh , it's bringing out

55:20

, it's producing a different kind of character

55:23

in you and making you more of who

55:25

you were created to be , in the process

55:28

, in a way that sitting comfortably would

55:30

never demand of you . Exactly

55:32

, that's exactly spot on . That's amazing

55:34

and I know

55:36

, like for me , because one of the things

55:38

that really was hard for me , one

55:41

of the things that was really hard for me in in

55:43

talking with you about some of this stuff , was

55:45

just this idea of like , I'm not motivated

55:48

by money . Like , yeah , I want to be able to pay the bills

55:50

. Of course , who doesn't want to be able to pay the bills ? But I

55:52

have enough and I don't . I'm

55:55

not trying to be some crazy multimillionaire

55:57

, I just want to

56:00

do the things I love and serve people

56:02

well . And you hit me square

56:04

between the eyes when you said you're

56:08

looking at money wrong . You're looking at money

56:11

as this thing to have

56:13

and get more of and achieve , instead

56:15

of looking at money as influence and

56:19

the opportunity to have impact on

56:22

people's lives , and

56:24

that just radically

56:26

shaped things for me . I mean , you started challenging

56:28

me to think about the guy that

56:30

was my next door neighbor in my last neighborhood that

56:33

wasn't able to keep

56:35

his house the way he wanted that his grandparents had

56:37

built , and what it would be like to go back and

56:39

help resource that for him . Or what it would be

56:41

like to help cover

56:43

student loans for some of these TCU students

56:46

we've been serving for almost a decade now . And

56:48

, man , when you started challenging me

56:50

in those ways , it reframed

56:53

how I started thinking about money and the goals I

56:55

was going after , because now it wasn't this just pursuit

56:57

of more for more's sake , it was pursuit

57:00

of more for the sake of being able to impact

57:02

more lives and change more lives along

57:04

the way . So if anybody's listening to this and going , yeah

57:07

, like I just don't know if I'm driven by money or

57:09

I don't , I've got enough , just know

57:11

, like it does not have to be money

57:13

sitting in your bank account just to pad

57:15

your 401k or something , this

57:17

is a great . I'm finding so much joy because

57:19

that was part of who I've been all along

57:21

is we love to give stuff away , we

57:28

love to bless other people , and when you started showing me how this could lead to the opportunity

57:30

to help more people and serve more people and do more just crazy over

57:32

the top things to bless people , I was like yes

57:34

, yes to that , like I want more

57:37

of that . That's what I want to be a part of with my

57:39

life .

57:40

Yeah , dude , that's

57:43

when you live in that place , right

57:45

? If you think about the energy of abundance , abundance

57:48

is unconditional love and deep appreciation

57:50

that's abundance . Unconditional

57:52

love is the energy of creation . Deep

57:55

appreciation is the energy of receiving right

57:58

. And so if I think about the impact

58:00

that can be made with more dollars , like there's this quote

58:02

that I absolutely love . I don't know who said it , it

58:04

wasn't me and it's . They

58:06

say money can't buy happiness , but

58:08

anyone that says that hasn't given enough away

58:10

yet . And it

58:13

just stuck with me .

58:15

I was like can you say that one more time for

58:17

the folks listening ? On their way to work .

58:20

Money . Anyone that says money can't

58:23

buy happiness hasn't given enough away yet

58:25

. And it's

58:27

when I started viewing money that

58:29

way . All of my rationalizations

58:32

of can like I'm good , I don't need

58:34

more , they went away . Because I'm

58:36

good , I don't need more is actually scarcity

58:38

. It's pretending to be abundance

58:41

, but it's actually scarcity

58:43

because it's saying that if I'm going to make

58:45

more than I'm somehow going to be worse

58:47

. And that's not true

58:50

, because the only way

58:52

to become wealthy is to give

58:54

right . The law of income States that

58:56

your income is directly proportional to the number of lives

58:58

you touch and how well you touch them . And

59:00

when I realized that money and

59:02

service , like money , was just the

59:04

physical representation of service , everything

59:08

changed for me . And

59:14

all of a sudden I started serving more people , caring about them , and yeah , there's some cool luxuries

59:16

that have happened in my life and all that stuff as a byproduct of it . But that's

59:18

not the intent . The intent

59:21

is to give and to love and to care , and

59:23

so contentment is the

59:25

enemy of abundance . It's just

59:27

rationalized . Abundance is the energy of

59:29

more , and more also means more

59:31

impact and more love and more gratitude

59:33

and more service . And so abundance

59:36

is I'm so grateful and let's go

59:38

, do this , let's go to the next level . Do

59:43

this , let's go to the next level . And so

59:45

one story that I don't

59:48

really share very often it's

59:52

yeah , I'm comfortable sharing this . This is something that when we give , we normally like to just do it

59:54

anonymously and things like that just to bless someone's life , right , but

59:56

just to show the listeners here

59:59

what's

1:00:01

possible when you

1:00:03

view money from a place of impact , I

1:00:06

trust that this will impact your life . And so my

1:00:09

daughter's teacher is

1:00:11

just such

1:00:13

a beautiful soul like pours

1:00:16

her heart and soul into making

1:00:18

my daughter's life better and just

1:00:20

incredible human . And she

1:00:24

makes minimum wage at you

1:00:26

know , a pre-K

1:00:28

school and stuff like that , and you know . So money's

1:00:30

a little bit tighter , and

1:00:33

she was on her way to school one

1:00:35

day and her car broke

1:00:37

down Like basically would need the

1:00:39

cost to repair it would be more than the car was worth . She

1:00:42

was just in a tough

1:00:44

spot . And so janice and I , my

1:00:46

wife and I we went , uh

1:00:48

, and that day we

1:00:50

just bought her a car and

1:00:52

we went to the school parking lot and we just handed

1:00:54

her the keys and we said here

1:00:57

you go . I mean , she's like I can't

1:00:59

take . This is like of course you can . This is a like

1:01:01

. This is you . You're an incredible human being . It's

1:01:03

just a beautiful gift to you , and we just gave

1:01:05

her the title of everything and it was hers , and

1:01:08

so it changed her life . It changed her

1:01:10

whole freaking life , and that's

1:01:13

the power of what money can do . It

1:01:15

allows you to make people's lives better , and

1:01:17

I don't want praise or appreciation

1:01:21

or kudos for that . That's

1:01:23

not the goal of it . The goal is just to show a story

1:01:26

of what you can , silently

1:01:28

or publicly do with wealth . You can

1:01:30

make someone's life improve dramatically

1:01:33

, and so

1:01:35

when that drives the impact

1:01:37

in your business and that drives

1:01:39

raising your prices , you

1:01:41

show up completely different with the people

1:01:43

that you serve . By the way , money

1:01:46

in service , like when you're giving money

1:01:48

away . It also goes the opposite

1:01:51

way with what you charge , because

1:01:53

if you are charging more , you

1:01:56

show up energetically different

1:01:58

for the client you are serving . You

1:02:01

show up as the best version of you and

1:02:04

you over deliver , and

1:02:06

so it works both ways and it's just . Money

1:02:09

is just such a beautiful , beautiful , beautiful

1:02:11

thing that allows you to serve people in such

1:02:13

a deep way , and I just really want everyone to take

1:02:16

that home with them , that it's a tool for impact and amplification

1:02:18

of your heart . It's a tool for impact and amplification

1:02:20

of your heart .

1:02:22

Amazing Tool for impact

1:02:24

amplification of your heart

1:02:26

. So , for the person who's

1:02:28

listening today and is like

1:02:30

man , this all sounds amazing

1:02:33

. I want this , but , if

1:02:35

I'm being honest , I feel stuck . I

1:02:38

want to break out of my current mindset

1:02:40

. I want to break out of my stuckness

1:02:42

. I want to achieve this life

1:02:44

that I'm dreaming of , this life that you're painting

1:02:47

a picture of . It all sounds wonderful . I want

1:02:49

it , but I don't know where to

1:02:51

even start because of how stuck I feel

1:02:53

. What's something practical

1:02:56

, something tangible that

1:02:58

anyone listening could begin

1:03:00

to implement this week in their business

1:03:02

, in their life , to begin to shift their mindset

1:03:05

in a more healthy and abundant

1:03:07

and fruitful direction ?

1:03:09

Yeah , it's a great , great question . So I'm

1:03:12

going to normalize this feeling

1:03:14

of stuck , because if you're feeling stuck , it just means that

1:03:16

you are a human , because everyone

1:03:18

feels that way sometimes . There's

1:03:21

three things that I think would be a good

1:03:23

starting point for you . The first

1:03:25

is to play

1:03:27

make-believe , because

1:03:29

if you're going to go on a

1:03:31

road trip with your buddies to

1:03:33

any destination , you get to pick anywhere , and

1:03:36

it's across the country . That

1:03:38

destination better be compelling , or else

1:03:40

you're not going to want to drive across the country to get there

1:03:42

. So , without a compelling vision

1:03:45

, you are forced to focus on the problems of the past

1:03:47

and present , and this is why most people get stuck in their head

1:03:49

.

1:03:49

They're so obsessed with the past , and the past becomes the future

1:03:51

when you live there , and so instead

1:03:54

, what we want to do is actually

1:03:56

drop these like really wise

1:03:59

nuggets , just fly right by them and

1:04:01

onto the next thing , like , oh , that's , that's just

1:04:03

one of a million I got for you . We'll just keep going

1:04:05

to the next thing . You want to say that thing about the

1:04:07

past and being stuck again , cause somebody's

1:04:09

going to want to hear that somebody's stuck

1:04:11

in the past and they're good that's going to . It's going to be very

1:04:13

freeing for them . You know , if

1:04:16

they were to like really slow that one down real

1:04:19

quick and drop it again for us that

1:04:26

one down real quick and drop it again for us , oh , that's amazing .

1:04:27

Yeah , of course . So . So most people like if , if

1:04:30

? Without a compelling vision , you're forced to so

1:04:33

good , without a compelling vision

1:04:35

, you're forced to focus on the problems of the past

1:04:38

and present . And this is why most people are

1:04:40

stuck , because the past

1:04:42

becomes the future when you live there . And

1:04:44

so if you , whatever you focus on , you create

1:04:47

more of think about it . If you're in the market for a car

1:04:49

, right , you see , let's

1:04:51

say the minute , the minute you decide you want to buy a honda crv

1:04:53

, right , let's just say that's the car . You

1:04:55

see it everywhere , every stoplight

1:04:57

, every street corner , every parking lot , everywhere

1:04:59

. Why ? Because you're focusing on it , right

1:05:02

? Well , the same is true

1:05:04

with your dreams and goals . If you don't have a

1:05:06

massive dream and goal , you're going to focus

1:05:08

on what occupies the survival mind , which

1:05:11

is your problems , and problems are just gifts

1:05:13

wrapped in pains that you actually pay attention to

1:05:15

them , right , and that's all

1:05:17

. We can go that direction if we want to . I know we're coming

1:05:19

up on time , but I can go all day on problems

1:05:22

. But anyways , if you obsess

1:05:24

over your problems , they

1:05:26

become your future , because whenever

1:05:28

you focus on , you

1:05:36

create more of . So what I would do first is focus on an ideal world , your dream island , and

1:05:38

the way that you know that it's what you actually want is

1:05:40

if it makes your heartbeat a little bit faster , if it makes your butt pucker a little bit , if it makes

1:05:42

your heartbeat a little bit faster , if it makes your butt pucker

1:05:44

a little bit , if it makes your right armpit start to sweat

1:05:46

. That's where

1:05:49

you know If you notice holy cow . Yes

1:05:51

, that's what I want . That's my dream . Don't worry

1:05:53

about believing it yet . Just play make-believe

1:05:55

like a little kid and get on the paper

1:05:57

. What do I want my actual life to look like

1:05:59

? Most people are so obsessed with confirmation

1:06:02

, bias of their existing limitations or

1:06:05

what went wrong in their life , and blame and

1:06:07

complaining that that's all they focus on . That's what

1:06:10

they create more of . But we want a vision that's

1:06:12

so powerful , a destination

1:06:14

or destiny that's so powerful

1:06:16

that you want to go on the road trip to

1:06:18

get there , because it's not going to be a straight shot . It's going to

1:06:20

be up and down , there's going to be rainstorms and sunshine

1:06:23

along the way . So you need to be ready for

1:06:25

that trip and the only way you're going to go on

1:06:27

that trip is if the destination is compelling enough . That's

1:06:30

number one is what is the actual vision of

1:06:32

your life ? Not what society tells

1:06:34

you should want , not what your parents tell you you should want

1:06:36

, not what your boss tells you you should want

1:06:38

. What

1:06:43

does your heart actually want , without any bs , just the truth about what you actually

1:06:45

want , and not from a place of getting out of pain either . Most people say

1:06:47

, well , I just want to be debt free . Really , you want your bank

1:06:49

balance to be zero . That's what you want . That's

1:06:52

not what you want . You want

1:06:54

to be able to take your family to disney without

1:06:56

having to worry about checking the bank account . Right

1:06:58

, you want to travel the amalfi coast and buy

1:07:00

a yacht , whatever it is is . It doesn't matter what it is . You

1:07:03

get to decide what it is . But most people

1:07:05

are so obsessed with their pain .

1:07:06

Make a peanut butter and jelly sandwich .

1:07:08

Yes .

1:07:08

Make a peanut butter and jelly sandwich .

1:07:10

Make a PB&J , so

1:07:13

take it to a place

1:07:15

of far beyond where you are right

1:07:17

now . That will get the energy going

1:07:19

and give you a reason to change . The

1:07:22

second thing is start to

1:07:24

bring doubt and pain

1:07:26

to your existing limitations . Now , what

1:07:28

do I mean by that ? If a belief is

1:07:31

a tabletop as a metaphor ? Well

1:07:33

, that table that you're eating dinner at every

1:07:35

night and what you repeat to yourself every single day , that has

1:07:37

table legs . Table legs are references

1:07:40

of the past and confirmation

1:07:42

bias with people that you exist with on

1:07:44

an ongoing basis your peer group , whoever it is . And

1:07:47

we want to chop those table legs off so

1:07:49

that you can't eat dinner in there anymore . And

1:07:51

the first step to that is identifying what are

1:07:53

your limiting beliefs . Now , we can't

1:07:55

get into that in just a couple of minutes here . That's

1:07:58

a whole thing . But basically , a good

1:08:01

way to start that process is ask yourself

1:08:03

this question how would

1:08:05

you complete this sentence ? Business

1:08:07

is money , is , marriage

1:08:10

is success is

1:08:12

people , are men , are

1:08:14

women , are kids , are whatever it

1:08:16

is . Whatever , your area of limitation

1:08:19

is where you want to break through , but you're not ask yourself

1:08:21

not the beliefs that you want to break through , but you're not Ask yourself , not the beliefs

1:08:23

that you want to have . What

1:08:26

do you believe when you're under stress , when

1:08:29

you're in a state of stress , how do you complete

1:08:31

the sentence money is . We've all had those

1:08:33

dark nights of the soul where we're up at two in the morning

1:08:35

wondering if we can make the mortgage right , like those

1:08:37

. When you're in that state . How do you

1:08:39

complete the sentence ? Once you have that money

1:08:42

is or business is , insert

1:08:46

this next piece therefore , what

1:08:48

? Therefore ? I am

1:08:50

blank , therefore , I am this , and

1:08:53

you'll start to notice some really icky things

1:08:55

start to show up . And once you have those

1:08:57

icky things , you can ask yourself questions

1:08:59

like well , is that actually true ? Is

1:09:02

that 100% true for everyone , 100%

1:09:04

of the time ? Are there people in my life

1:09:06

that have a different experience of

1:09:08

money ? What's their life like

1:09:10

? And up until this point

1:09:12

in my life , what does this belief cost me ? Who

1:09:15

is this belief hurt ? And

1:09:17

if I keep this belief up , what

1:09:20

will it cost me in the future ? A great example of

1:09:22

this is the movie A Christmas Carol

1:09:24

. Right Scrooge . He's a total butthead

1:09:26

and he thinks that because he's mean , that's why

1:09:28

he's successful . And then one night

1:09:30

, three neuro associative conditioning

1:09:33

specialists showed up at his house , right , the

1:09:35

ghost of Christmas , past , present and future . And

1:09:37

what did they do ? They linked up pain to

1:09:39

the way he was living , pain to how

1:09:42

he is living now and pain to what life will

1:09:44

look like if he doesn't change . And when you're boxing

1:09:46

from the left , from the right and behind , guess what

1:09:48

you move . And that's what he did

1:09:50

. He changed his belief system , and so if you can give

1:09:52

yourself a healthy dose of pain by asking

1:09:54

yourself what does this belief cost me , then

1:09:57

you're going to move . So what have we done with this ? We've introduced

1:09:59

doubt . Is this belief actually true all

1:10:01

the time ? Are there other examples where this isn't

1:10:04

true ? Where is this belief false

1:10:06

in my life ? Where is it actually true that money consistently

1:10:09

shows up ? Oh , I get a paycheck every two weeks

1:10:11

. Wow , money does show up , right

1:10:13

, like you can prove . You can introduce doubt

1:10:15

to these limitations , and that's chopping off

1:10:17

a table leg , and then , once you get pain

1:10:19

associated to this belief , it's

1:10:22

like chopping all the stable legs at once and you want to change

1:10:24

it right . So that's a step you can take . And

1:10:26

then the third thing is and

1:10:29

this is going to sound so cliche , but cliches are cliches

1:10:31

for a reason , and that is to

1:10:33

live in a state of appreciation

1:10:35

as often as possible , because

1:10:38

it's impossible to be fearful and grateful simultaneously Impossible , you can't

1:10:40

. It's like standing in the mirror trying to be fearful and grateful simultaneously Impossible

1:10:42

, you can't . It's like standing in the mirror trying to

1:10:44

be sad and jumping up and down the mirror naked . You can't do both

1:10:46

at the same time . So you want to make sure that

1:10:48

you are not just grateful

1:10:50

for oh , I'm grateful for this post-it note

1:10:53

You're grateful for memories

1:10:55

of your kids , memories of your

1:10:58

partner , memories of your best friends

1:11:00

, memories of your life that are meaningful

1:11:02

. And when you live in those states

1:11:04

of deep appreciation , the more you live

1:11:06

there , the less fear shows

1:11:09

up . And when fear doesn't drive your decisions and you're

1:11:11

not living in the survival brain , then all of a sudden

1:11:13

you get to create a life on your terms , a life

1:11:15

that very few people ever get to experience . So

1:11:17

I would start there from a very high level

1:11:19

. And yeah , I

1:11:21

could go on and on about that , but that's where I would start .

1:11:24

Oh , that's great , and I had no idea where you're going with that

1:11:26

, but it fits really hand in glove with something we were talking about

1:11:28

right before you came on the show today , which was

1:11:30

that my belief is you can make progress

1:11:33

or you can make excuses , but

1:11:35

you can't do both at the same time , and there's

1:11:37

such a hand in glove fit there with what you're talking about

1:11:39

about fear and gratitude . Those

1:11:41

two things can't coexist . You got to

1:11:43

pick a path and go down one or the other . So

1:11:45

, man , that's so good . Brad , this has

1:11:47

been unbelievable . I'm excited

1:11:50

to go back and listen through again , take notes for

1:11:52

myself , For

1:11:58

people that want to stay in touch and want to hear more of this wisdom . You've been dropping

1:12:00

these things . You've been so rapidly flying by , thinking we wouldn't pick up

1:12:02

on it , but they were like I want more . I

1:12:05

want more of the butt puckering goals . I

1:12:07

want more of the armpit sweat . Where

1:12:09

can people find you if they want to stay in touch

1:12:11

?

1:12:12

Yeah , that's a great question , Rob . There's two places

1:12:14

. One is the interwebs

1:12:16

on the gram right At Brad Bizjack

1:12:18

on the gram . But if you really

1:12:21

want to start applying this to your life and

1:12:23

seeing what are your limiting beliefs , what

1:12:25

are your current limitations , I've had

1:12:27

the privilege of working with 60,000 people from

1:12:29

all over the world and I've recognized some patterns

1:12:31

. I could be an idiot at this stage and still recognize

1:12:33

patterns , and I've noticed five

1:12:36

core patterns of beliefs

1:12:38

that are limiting people's lives and keeping

1:12:40

them on their island now , preventing them

1:12:42

from getting to where they want to go , and I

1:12:44

call these five belief success archetypes

1:12:47

different modalities or paradigms

1:12:49

of the world , and so what I created

1:12:52

a couple of years ago was a totally

1:12:54

free quiz , and this quiz allows

1:12:56

you to see what is your current

1:12:58

archetype , what's your starting point on

1:13:01

this journey , what are your existing limitations

1:13:03

and limiting beliefs , what are the good things about where you're

1:13:05

at right now , and so it's called what's

1:13:07

your unique success archetype . You can find that at quizzesbradbizjakcom

1:13:11

and I can get you the link if you want quizzesbradbizjakcom

1:13:14

, and that's a great place to start the journey of trying to figure

1:13:17

out how this thing

1:13:19

, your brain , is wired right now and

1:13:21

what needs to change to get to the next level .

1:13:23

Amazing . Yeah , we'll make sure for those listening

1:13:25

. The link is in the show notes . So

1:13:31

if you've got this on your podcast app or whatever , go down there and you can check

1:13:33

that out . Jump on that quiz , find out your archetype there . Brad

1:13:35

, thank you so much . I appreciate your friendship

1:13:38

. I appreciate the way you challenge me and make

1:13:40

me laugh . Heart you back

1:13:42

, man , thank you , thank you , thank you

1:13:44

, and I cannot wait to continue

1:13:46

this conversation in the months and years ahead . Thanks

1:13:49

, brother , appreciate being

1:13:51

here . Goodness gracious . Now

1:13:53

you see why I have been

1:13:55

dying to get this episode

1:13:58

, this interview , into your hands

1:14:00

, this

1:14:07

interview into your hands . Brad is such a genius and so humble with all the things that

1:14:09

he knows and is able to help people with . So I hope you got a lot of good

1:14:11

notes or had , at the very least

1:14:13

, if you were driving your car while you were listening

1:14:15

, have a plan in place to go

1:14:17

back and jot down some notes , because the

1:14:20

things we just talked about you start putting

1:14:22

those in motion and it is going to be

1:14:24

transformative for your life and

1:14:26

your business . That's it for

1:14:28

season two of the Bop . I cannot

1:14:31

believe we just finished our second season

1:14:33

together . Hopefully this has been

1:14:35

more than worth the wait for you , and

1:14:37

we're going to take some time now , as summer

1:14:39

continues on , to start lining

1:14:42

up our next wave of interviews , because

1:14:44

there will be a season three

1:14:46

of the bop . Cannot wait to come

1:14:48

back with more guests , more

1:14:50

interviews , more insights for

1:14:52

you guys . In the meantime , catch me on

1:14:54

instagram , the new account at rob

1:14:57

green dot tv all for

1:14:59

photographers , all the time . You

1:15:01

don't have to worry about any announcements for college

1:15:04

students in there , it's just for you . So that's

1:15:06

it for season two . Friends , until next

1:15:08

time , keep learning , keep loving

1:15:10

and keep chasing those dreams you were

1:15:12

made for . Bye

1:15:24

.