Every organization has a story to tell. Whether it is a nonprofit, a retail store, a service provider or something else, your story determines who your audience is and impacts how your business will grow. This week, Anasa Troutman, executive di

Small Business Communications

Mar 4th, 2019 40m 37s

Small businesses face a number of challenges and opportunities that promote growth and innovation. Often, small business owners are able to cultivate personal relationships with their audience and devote more effort into the company's unique pe

The Importance of Education in PR

Feb 19th, 2019 49m 31s

The PR industry is fast-paced and ever-evolving. Public relations professionals must conduct ongoing research in order to represent their clients as relevant leaders in their industries. These skills are rooted in education, whether from a univ

Incorporating Video Into Your PR Strategy

Feb 5th, 2019 24m 15s

First, it was photos, and now, it's video. Social media and online search platforms look for specific elements on a company's website and social channels that are deemed "worthy content" to show their users. Today, if your brand isn't marketed

Social Media as a PR Function

Jan 22nd, 2019 25m

In a digitally powered business world, companies must have an online presence to reach their audience. Consumers have migrated to a social media landscape, and traditional PR is now supplemented with online media marketing. In this episode, our

Promoting a Brand from the Inside Out

Jan 8th, 2019 44m 8s

PR professionals learn a lot from our clients as we help them tell their company's story, starting with building a strong internal culture, to establishing the right voice on social media. Understanding a business, its stakeholders and its goal

2019 PR Trends

Dec 11th, 2018 47m 17s

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also the lead blogger at the PR and marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of Inside

Effective Storytelling in Nonprofit PR

Nov 27th, 2018 41m 34s

Nonprofit organizations rely on PR professionals to effectively tell their story and connect with their audience. In this episode, Beth and Brandon are joined by Jennifer Balink, Executive Director at Kindred Place, to discuss the challenges an

Working with the Media

Nov 13th, 2018 38m 40s

In our latest episode, Beth and Brandon sit down with Greg Akers, Editor-in-Chief of the Memphis Business Journal, and Associate Editor, Meagan Nichols, to discuss what journalists are seeking from PR professionals. They provide an in-depth loo

5 Quick Tips to Boost Your PR

Oct 16th, 2018 23m 42s

In our first episode, we discuss the importance of public relations and best practices for owned and earned media. We also provide 5 key considerations that every business and PR professional should take to heart in their PR strategy.