Although many professionals shy away from social media, being active on LinkedIn is a critical aspect of B2B sales and marketing strategy. Today’s episode will teach you how to leverage this powerful networking site to build out your personal credentials and establish your company as a successful brand. We’ll cover important aspects including:
Learn the components of a great LinkedIn personal page
Why LinkedIn IS NOT equivalent to Facebook
How to be your own biggest asset
Learn how to post responsibly and tactfully to get noticed
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