Imagine a stereotypical networking event.
Go in, talk to 200 people, walk out with 200 business cards. Success?
Hold it. Scott Gerber of the Young Entrepreneur Council and author of fresh off the press thoughtpiece Superconnector: Stop Networking and Start Building Relationships that Matter connects with us today on our show, the Art of Likability.
In a modern world built upon sales, leads, and convert, convert, convert, Scott wants to reintroduce the idea of human connection. Instead of creating a business card collection (like a stamp collection) like a networker, Scott recommends you to become a connector instead.
When some can only see the immediate lead from a business card, a connector sees multiple steps ahead: the relationships that blossom from genuine human connection.
Jump into today's episode and become the likable connector you can become!
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