Dr Genevieve Patenaude is an environmental scientist (formerly University of Edinburgh) and CEO of environmental mapping company Earth Blox. 

In this episode Genevieve shares how she evolved from academic to entrepreneur and what she has learned along the way including: 

• Why she always wanted to be an entrepreneur and why Earth Blox was the right business at the right time
• The importance building an agile team that can learn fast, fail fast and pivot
• Surrounding herself with experts and taking advantage of all the support on offer 
• Creating a workplace culture that embraces family and flexibility 

Connect with Genevieve on LinkedIn
Find out about Earth Blox
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This podcast was a collaboration between the University of the West of Scotland, Converge and Sarah McLusky. The podcast team includes Orla Kelly, Adam Kosterka, Jen Black and Sarah McLusky. It was funded by the Scottish Ecosystem Fund 2023-24.