Awakening to a new reality on October 7th, we found Israel in a battle for its survival. As a response to these critical times, we’ve created this special episode of Tel Aviv Unplugged. Our guest, Joanna Landau, CEO of Vibe Israel, stands at the forefront of reshaping global perceptions about Israel through innovative branding strategies. In the episode, Joanna delves deep into nuanced narratives, powerful emotional triggers, and the urgent need to alter the discourse in the wake of the gripping Israeli-Palestinian conflict. She explores the impactful role of social media, the sway of personal stories, and the ethical considerations behind reshaping the narrative- all while sharing relevant data. This episode not only sheds light on the current situation but also equips you with actionable insights to support Israel's narrative during these challenging times.