People often get confused between marketing and branding and assume that they are one and the same. Although they fall under the same tree, they lie on different branches. If you are looking to start your own business or you are hoping to strengthen your brand awareness, then this article is for you. Grab yourself a cuppa and a biscuit and begin to understand the differences between branding and marketing, but also why you need one in order to strengthen the other. If growing your customer base and expanding your brand recognition is one of your priorities right now, in this episode we exactly talk about the above and why branding plays an important role in products success. Joining me the CEO of brand scientist Said Baaghil

Some intro about our guest today - Baaghil is the unconventional Global Brand Relevance consultant, author, speaker and advocate of "Change or Die". His out-of-the-box ideas ignite companies to rethink their strategies on reaching their target audience and building sustainable brands. He is proud co-founder of The Core Code – a global think tank on Brand – and founder/co-founder of multiple ventures. Advocate of Change or Die a business thought line of creating values.

With over thirty years of experience in Brand and Marketing, Baaghil has changed how people think of brand in the Middle East. As a consultant, he has worked with many distinguished organizations in the region such as the Saudi Stock Exchange, Savola, Almuhadib Group, AlKahbeer Capital.

Baaghil has authored four books, including the most reputable “The Power of Belonging” and "Create Your Space,” both listed in the Library of Congress. The international recognition of Baaghil’s unique approach to Brand and Marketing can be found in key publications: well-known marketing expert Dan Hill wrote on Baaghil in “Emotionomics” and renowned brand strategist and author Libby Gill mentioned him in “Capture the Mindshare and the Market Share Will Follow.”

Furthermore, Baaghil was interviewed by futurist and BrainReserve CEO Faith Popcorn for her two forthcoming books on market trends. Baaghil was interviewed by the internationally acclaimed brand consultancy firm Siegel+Gale on branding in the Middle East. 

if you want to reach out to Baaghil - here are some links https://www.linkedin.com/in/baaghil/

https://www.askbaaghil.com