In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial ro

What is PR? With the Hodges Interns

Apr 24th, 2024 21m 21s

In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spect

Igniting Innovation with Kelly O'Keefe

Mar 14th, 2024 20m 51s

In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation,

Uncovering Stories in Our Back Yard with Ron Carey

Feb 21st, 2024 23m 5s

In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, c

Peaks and Valleys of 2023

Dec 22nd, 2023 23m 18s

Episode Notes:In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with on

Creative Communications with Christine Coffey

Nov 21st, 2023 29m 44s

Episode Notes:"Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Ka

Building a Brand with Briana Williams from LipLoveLine

Oct 19th, 2023 22m 54s

Episode Notes:Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand.We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed buildi

Media Relations vs. Content Marketing with Jill Vaughan, APR from JLV Communications

Sep 22nd, 2023 21m 55s

Episode Notes:Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing.We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications,

Inclusive Campaigns with Tameka Jefferson from Richmond Region Tourism

Jul 19th, 2023 19m 42s

Episode Notes:On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our ver

Influencer Marketing with Liz Thomson from I Heart Vegetables

Jun 26th, 2023 25m 26s

Episode Notes:Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls.Teaming Up is brought to you by The Hodges Partnership, a strategi

Research with Erin Bishop from Brand Federation

May 17th, 2023 22m 44s

Episode Notes:Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.

Women in the Workplace with Lindsay & Julia

Mar 29th, 2023 34m 21s

Episode NotesIn this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (a

Shiny Objects with Paulyn & Michaela

Mar 8th, 2023 19m 55s

Episode NotesPaulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.

Public Speaking with Casey and Andrew

Jan 18th, 2023 25m 31s

Episode NotesCasey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.

Bonus

Tools for Research & Insights

Dec 28th, 2022 8m 12s

Episode NotesJoin Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research.Subscribe or Follow in your favorite podcast app to get new episodes as they're released, o

Research with Greg and Paulyn

Dec 9th, 2022 22m 6s

Episode NotesThe most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process.Subscribe or Follow in your favorite podcast app to get new

Crisis Communications and Social Media with Josh and Amanda

Sep 28th, 2022 18m 45s

Episode NotesJosh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons

Bonus

Take a Break

Jul 18th, 2022 1m

Episode NotesWe're taking a Summer break to rest, recouperate and celebrate our 20th anniversary. But look for new episodes this fall.Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTu

Diversity, Equity and Inclusion with Hannah and Cameron

Apr 13th, 2022 24m 36s

Episode NotesIn this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company's overall culture.Subscribe or Follow in your favorite podcast app to get new episodes as

Media Relations Myths with Josh & Sean

Mar 16th, 2022 25m 10s

Episode NotesIn this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN's Pardon The Interruption, the pair takes you through some common myths along with the realities i

Internships with Casey & Aidan

Feb 16th, 2022 27m 59s

Episode NotesIn this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn't) do when looking for an internship, and give tips for

Newsworthiness with Amanda & Evans

Jan 26th, 2022 23m 5s

Episode NotesIn this Teaming Up episode, Amanda Colocho and Evans Mandes will talk about earned media, from adapting you pitch approach, to newsworthiness to how long standing relationships lead to earned media success.Subscribe or Follow in

Take a Break

Nov 10th, 2021 57s

Episode NotesWe've reached the end of the planned episodes, but Casey Prentice has some important news to share about the future of Teaming Up.Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit

Podcasts with Jon & Tony

Oct 13th, 2021 25m 22s

Episode NotesIn this Teaming Up episode, Jon Newman and Tony Scida, our in-house podcast gurus will talk about everything from planning and production, all the way to how an organization can leverage their own podcast. Subscribe or Follow in

Content with Casey & Hannah

Sep 15th, 2021

Episode NotesIn this Teaming Up episode, Casey and Hannah talk about all the content things. The pair talk at a high-level about planning and managing content, a variety of different ways to produce original content and why it’s so important f