As NAATSO time in Las Vegas hits, it's a visit with Justin Rogers, who oversees the revenue generation aspects of Boise State Athletics as "Resource Development." While that title is a bit new on the landscape, the role features many old school interests such as ticket sales, marketing and gift development. Rogers shares his viewpoint of capturing the elusive fan as athletic department revenue generation cycles increase. Rogers also talks about his passion for ensuring that each person who steps foot onto Boise State's campus creates a lifelong interest in the school and athletic department.