Josefina Sallén works as circular catalyst at the reputable RISE Research Institute of Sweden where she uses the latest research when it comes to circular economy and helps organizations to implement it. Josefina has worked as leader and management consultant in Sweden and internationally. But sustainability has not always been a matter of course for Josefina. Before she thought of sustainability as a cost for the company, which was affecting the bottom line negatively. Sandra Bourbon had a talk with Josefina about business models and how circular economy can help to create a circular business model to earn more money (and help to save the planet) fast! Josefina explains why using products for a long time and many times are much more important than recycling. She also shares her best advise on how you can get started to develop your first circular business model right away.

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