#15 Competing against YouTube over children’s attention. Monica Fagraeus Lundström, CEO and founder Boksnok
Released Monday, 11th April 2022
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#15 Competing against YouTube over children’s attention. Monica Fagraeus Lundström, CEO and founder Boksnok
#15 Competing against YouTube over children’s attention. Monica Fagraeus Lundström, CEO and founder Boksnok
Monday, 11th April 2022
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Children spend way so much time infront of screens today and at the same time they read books less and less. Monica decided that this can be combined and founded Boksnok (Book worm), the app where children can read books on the screen. Can she make books more interesting than "Baby Shark" and cute kittens on YouTube? And what made her have the guts to start a company right in the beginning of a pandemic?
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