Simon Nyeck, luxury, arts & culture center of excellence director and teaching professor in the marketing department at ESSEC business school in Paris, discusses what consumers expect from luxury brands in wine, and how they must change their approach to engagement, in order to respond effectivelyIn this podcast, we discuss with Simon:• How luxury wine brands must demonstrate their commitment to sustainability today• The business case for doing so, and what it means for how luxury brands operate• Why employees are the best ambassadors for brands, and how to excite them about purpose• How luxury brands must think differently about dialogue, and show they are authentic