Sustainability is the ability to endure. Leading companies now see that core company activities, the wider natural ecosystem and society have positive and negative impacts on each other. They recognise that maximising long-term value involves managing a wider range of objectives and relationships rather than a tight focus on maximising short-term returns to shareholders allows. The increasing concern over climate change means that leaders now have to look to sustainable innovation in order to create value from the shift to a low carbon economy.
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