Host Andrea Pascual (@puffaz.p, founder of Cool Eye Creative and ANDREA PASCUAL) talks to retail copywriter and strategist, Aimée López.

Aimée shares her 3-step framework for brand builders, founders, and entrepreneurs: How to Uncover Your Target Customers.

More topics in this episode:

- AI in copywriting

- The role of a copywriter

- Why brands should respect creative pros

- The Stanley Cup craze

- Pharrell as creative director at Louis Vuitton

- Topicals and influencer marketing

Connect with Andrea

LinkedIn

@andreapascual.co

@sushifridayspod

Connect with Aimée

www.copyunleashed.com

Read the transcript of this episode HERE.

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