I always love questioning age old social traditions-  alcohol and social drinking definitely being one of them-  and so does our special guest today, Jen Batchelor. She is the co-founder and CEO of Kin Euphorics, a non alcoholic beverage company pioneering their own category of drink,  "Euphorics". Honestly, to really understand this, you need to listen to Jen. She goes into depth about what euphorics are and why she is so passionate about creating another drink option for you to order at the bar beyond alcohol.

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CONNECT WITH JEN
@jenofkin
Kin Euphorics: kineuphorics.com

CONNECT WITH KRISTA
@wearesuperconscious
wearesuperconscious.com