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#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

Released Wednesday, 28th August 2019
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#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

Wednesday, 28th August 2019
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Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it's time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career.

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Subject Matter X

Subject Matter X was a podcast highlighting the rigorous paths people take on their journeys to becoming subject matter experts. The show is now archived and can be accessed in full at SubjectMatterX.com.

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