Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success.

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==Let's Break It Down==

• 08:24 Employees are the most important stakeholder.
• 13:06 Balanced decision-making, avoiding analysis paralysis, measure success.
• 16:53 Focus on newsworthy stories in communication space.
• 22:48 Pitch story about safety product goes wrong.
• 26:20 Customized pitches are important for journalists.
• 28:24 Become an accessible and collaborative subject matter expert.
• 30:43 Act early, control message, shape brand identity.
• 36:22 Marketing efforts not always directly linked to revenue.
• 39:57 PR fails when data is not verified.
• 42:50 Encouraging team to be proficient with AI.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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