0:03

It's

0:07

nineteen seventy three in New York City.

0:10

Feminists are marching in the streets.

0:12

Women are demanding more than they'd ever been

0:15

given before, at home, at

0:17

work, and also in

0:20

bed. They're experimenting

0:22

with their bodies with different partners.

0:25

The clitteral orgasm was on the tips

0:27

of everybody's tongues. Sex is

0:29

not only everywhere in nineteen seventy three,

0:32

but it's selling enter porn

0:34

publishing King Bob Guccioni, there's

0:36

nothing sleazy about sex. Healthy

0:38

sex is the most wonderful thing in the world. Bob's

0:41

just off the success of his boundary pushing

0:43

men's magazine Penthouse, and he's

0:45

about to launch his next big project,

0:48

Viva. It was going to try to be

0:51

for women what Penthouse

0:53

was for men. Within

0:55

the glossy pages of Viva are groundbreaking

0:58

male centerfolds, along side stories

1:00

by legendary feminists like Betty friedan

1:03

it's cover stars or celebrities like Bianca

1:05

Jagger and Shelley Duval. Anna

1:08

Wintour was even one of Viva's fashion

1:10

editors. The covers were gorgeous.

1:13

Inside it was gorgeous. I just

1:15

loved looking at it. Viva

1:19

was defiant Not only

1:21

was it an erotic magazine for women, it

1:24

was staffed by women too. But

1:26

Viva has one bulging obstacle

1:28

to overcome the man in charge

1:31

of it all, Bob Guccioni. I

1:33

mean here, he is a guy wearing, you know, open

1:36

shirts down to his waist and chains,

1:39

one of which might have had his own penis

1:42

engraves on it. Well, I started

1:44

Viva, I thought I knew everything he was to know about women.

1:46

I thought I was the smartest guy in the world as far as women

1:48

were concerned. I learned as a

1:50

result of that experience that I

1:52

didn't begin to know them, nor as any

1:55

other man I know. So

1:58

how did a group of scrappy journalists

2:00

get involved with a porn king at the height of

2:02

the sexual revolution? What were

2:05

they trying to say with their feminist porn

2:07

magazine and could they actually pull it off?

2:10

From crooked media and iHeartMedia, I'm

2:12

journalist and former women's magazine editor

2:15

Jennifer Romalini, and this is

2:17

Stiffed, the true story of

2:19

Bob Guccioni's Viva Magazine and

2:21

the women who made it possible. Listen

2:24

to Stiff starting March thirtieth, on the iHeartRadio,

2:26

app, Apple Podcasts, or wherever you

2:28

get your podcasts.