Hi guys, and welcome to the second episode of the Stellar Saturday Conversations, a series where we talk to guests from all different areas of expertise in the world of digital marketing. I’m super excited to introduce you guys to this week’s guest, John Liu. John got his start in search marketing over a decade ago at Overdrive Interactive, where he managed paid search and SEO for a variety of clients including John Hancock, Harley Davidson, and the the Dow. After Overdrive, John spent a little over 5 years at Blitz, an agency where he was the director of search and analytics, where he oversaw all SEO, Paid Search, Paid Media, and Web analytics for all Blitz clients, including Vizio, Sony Playstation, TOMS, Primrose Schools, and the UCLA Anderson School of Business, among many others. After, John served as the Director of Search and Analytics at Adlucent, and then, John served as the Growth Lead of North America at Riot Games, also known as the company that makes League of Legends, for all you esports people out there. Currently John is the Director of Growth at a young startup. In this conversation, John and I use his expertise in search as a jumping off point for talking about overall marketing strategy and how that fits into a larger business plan. We also talk about where search fits into a larger marketing strategy, and then we go into some really specific, actionable things you can do to improve your search marketing. So without further ado, let’s get into the show and hope you guys enjoy!