The ideas behind the Lean Startup concept have been around in some fashion for almost as long as companies have existed. However, these ideas have only truly coalesced into a unified methodology over the past several years through efforts by many seasoned entrepreneurs, investors, and academics. One of the cornerstones of the Lean Startup method is Evidence-based Pitching.

So what is Evidence-based Pitching? Well, our guest Brent Sebold from Arizona State University's Fulton Schools Startup Center (www.engineering.asu.edu/startup-center) introduces us to the topic. Brent's experience as a teacher at ASU and a mentor for many student entrepreneurs is built around what he has learned from Lean Startup resources, some of which are linked below:

www.steveblank.comwww.theleanstartup.comwww.strategyzer.comwww.entrepreneurship.org/founders-school

Our sponsor for this episode is the City of Peoria! (www.peoriaaz.gov)

PS: This interview was recorded the day before Halloween so expect some references to that!