Berend is on a mission to revolutionize the agriculture industry. 

With a Master in High-Tech Engineering ánd a Master in Management of Technology, he founded Plense Technologies together with Thijs Bieling. 

They use a patented technology with smart sensing devices that literally listen to plants - and turn that into data for growers.

In this episode, we'll talk about:

• Measuring the inner working of plants;
• The importance of tough love from critical advisors;
• How to make the most of a competition like PHIA.

Links mentioned:

• People: Berend de Klerk
• Companies: Plense Technologies, Philips Innovation Award, YES!Delft
• Other: Xylem
• Media: The Opposites - Slapeloze Nachten