Today, it's the second half of my conversation with Cass Sunstein, the author of the upcoming "How to Become Famous." And yes, that includes talking about how Star Wars became famous, too, back in the day... Punch it!

Check out Cass at Harvard Law School:
https://hls.harvard.edu/faculty/cass-r-sunstein/

And his papers at the Social Science Research Network:
https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=16333

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