David Carleton
Spa Pool Marketing SuccessEpisodes
Episodes of Spa Pool Marketing Success
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No matter how good or bad you were at marketing and promoting your pool and spa business in 2020, most of the dealers and manufacturers listening to this podcast probably had a significant increase in sales in 2020 and are forecasting a pretty
Most dealers know they should do more to get more referrals; they just don’t have time to do it. In other words, it’s common knowledge, not common practice. By creating a referral marketing system, valuable, money making referrals will happen i
Most dealers make the mistake of thinking that once they build a new website, deploy a new AdWords campaign, start sending out a newsletter or start posting to Facebook, that they’re done with that part of their business. Nothing could be furth
You’ve spent a lot of time, money and resources to generate a lead, so you want to be sure that your follow up is quick and effective. How and when to follow up with a prospect, what makes a good response good, the role of automation and email
Google Analytics is a free service provided by Google that provides detailed statistics about your website traffic. Reviewing specific sections once a month will give you a good overview of how your website is performing in terms of traffic and
Push notification marketing is an advertising, communication and re-engagement strategy that will let dealers send messages to customers and through clickable browser notifications even when they are not on your website anymore. Marketers can u
In a “perfect world” you would offer live chat 24/7 with customer service agents always available to answer customer and prospect questions. Unfortunately, that’s not a real option for most dealers. Messenger marketing is an effective way to
There is only one main purpose for your website and that is to convert website visitors into leads. The only way to verifiably do this is to capture their contact information. As mentioned in podcast 2, website “surfers” behave rather impulsi
As a result of geo-fencing, the right customers see the right ad at the right time. Geo-fencing works by drawing a virtual line around an area (like your competitors’ showroom). When a potential customer with a smartphone or tablet enters a ge
9 reasons why Google My Business is so important to your business and the 10 best ways to optimize your GMB listing. I'll also discuss responding to Google reviews and how to get Google My Business support when you need help or solve a problem.
Now that you’ve created an amazing blog post, press release, video, etc., you want to amplify your message, extending it beyond just your website. I’ll show you 9 different types of on-site organic content you can use and 10 different paid and
Content marketing not only helps educate and attract customers it also improves your chances of showing up on page one of Google and other search engines. Plus, it helps you engage readers and drive more traffic to your site. I’ll discuss dif
For Facebook ads to work, they must be relevant to the user and really stand out. An effective Facebook ad is one that drives traffic to your website and generates leads containing detailed contact information. This episode will focus on the
In this episode, I’m going to review settings that dealers often miss when setting up their AdWords campaign, measuring, testing and improving your results and common mistakes that can cost you a ton of money.Dave Carleton https://SpaPoolMarket
I’m going review one of the main sources of paid traffic sometimes referred to a PPC or pay per click – Google AdWords (now called Google Ads). You’ll also learn: 3 critical things you need to do before getting started, what to include on an Ad
A brief introduction to step 3 of the 9 Steps to Internet Marketing Success for Pool and Spa Dealers including the 3 main goals of any successful Internet marketing strategy and a quick breakdown of the pros and cons of both Pay Per Click adver
One of the newest and most under-utilized SEO tools is website Schema markup. This podcast is a crash course on what it is and how you can benefit from it. The Schema markup code essentially tells the search engines more specifically what a spe
I’m going to continue the discussion “How to Use SEO to Get Your Website Lead Generation Ready” and talk about some SEO fundamentals providing tips and tricks to help you rank higher, optimize better and get more out of your search engine optim
On-site search engine optimization (SEO) are the things that you do on your site or to your site to make it easier for the search engines to find your business. On-site SEO involves implementing a lot of little things that over time add up to
Building a successful keyword strategy isn’t complicated but does require that you master a few basics. Here are a few unique strategies to consider and others to avoid.Dave Carletonhttps://SpaPoolMarketingSuccess.com
Step Two in the 9 Steps to Internet Marketing Success for Pool and Spa DealersCreating an effective on-site SEO strategy is critical to the success of your business. But, before you get started, you need to know what specific keywords your pro
Want to improve the user experience of every visitor to your site? Concerned about losing control of your website to an employee or marketing agency? Then you better listen to these tips! Important Information - 10 reasons why you may need a
Based on years of experience reviewing Google Analytics for hundreds of industry websites, I have compiled a list of pages that every pool and spa dealer should have. Once you add them, they will end up being some of the most visited pages on
Website Best Practices - technical tips, 4 content suggestions and 6 specific website pages, navigation and links you should have on your site. I'll also talk about the importance of the "look and feel" of your website.Dave Carleton https://Sp
Today I’m going to discuss a variety of different ways to improve your website design. Today’s podcast isn’t intended to be a comprehensive “deep dive” into website design. Rather, the goal is to just highlight the strategic decisions you need
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