Most everyone enjoys a cup of coffee to jumpstart the day. Jeff Daniels, the Director of Sales at Non-Fiction Coffee, provides insight on making a better cup at home or knowing what questions to ask your local barista.

Based in Pelham, Alabama, Non-Fiction Coffee strives to roast the best coffee while dignifying the coffee producers they work with and buy from worldwide. Jeff describes how Non-Fiction selects their growers and the details behind the roasting process, including tips on brewing or purchasing better coffee.