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Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Released Thursday, 25th April 2024
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Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Thursday, 25th April 2024
Good episode? Give it some love!
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Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update. 

Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable. 

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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