IAB Podcast Revenue Report, Global Podcasting Grown, & More
Released Friday, 10th May 2024
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IAB Podcast Revenue Report, Global Podcasting Grown, & More
IAB Podcast Revenue Report, Global Podcasting Grown, & More
Friday, 10th May 2024
Good episode? Give it some love!
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Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports.
Find links to every article mentioned and the full write-up at Sounds Profitable.
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Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.Join Podchaser to...
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