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How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

Released Sunday, 7th March 2021
Good episode? Give it some love!
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

Sunday, 7th March 2021
Good episode? Give it some love!
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Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?
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-----Brand Safety can only get better with less exclusion and more inclusion.-----
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Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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