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Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Released Monday, 1st April 2024
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Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Monday, 1st April 2024
Good episode? Give it some love!
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Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams.

Register now for The Ad Bargain's debut webinar. 

Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable. 

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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