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Soumya's Digital Knowledge Show

Soumya Ganguly

Soumya's Digital Knowledge Show

An Education podcast
Good podcast? Give it some love!
Soumya's Digital Knowledge Show

Soumya Ganguly

Soumya's Digital Knowledge Show

Episodes
Soumya's Digital Knowledge Show

Soumya Ganguly

Soumya's Digital Knowledge Show

An Education podcast
Good podcast? Give it some love!
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Episodes of Soumya's Digital Knowledge Show

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An Ad Copy is like a salesperson, but unlike a sales guy it can reach millions of people at a time and help you to convert your prospect.  I have been learning and experimenting with different pattern of ad copies in the past 3 years. In thi
After listening to this episode if you think I've done it out of frustration.  Then you won't be wrong.  I feel the pain of the ecommerce sellers.  Fake orders using Cash on Delivery.  This is a big issue for any e-commerce company.  And th
When you are looking for creating a brand, You need to be visible to your audience.   Search Engine, Social Media, Website Display Ads everywhere.  In order to achieve that, you need to market your business on multiple channels.  This might
India is coming out of lockdown slowly.  But people are still not willing to go out for shopping other than essentials.  It is the right time to start your own e-commerce business to meet the demand.  In this episode I have given 10 points t
Every time I meet a prospect, this has to be one of questions.  How much budget I should keep for marketing online?  The answer is not that simple.  Like I was talking about testing on the last episode. In this case also you need to test t
Can you get a certification without giving a test?  No right ?  Because that's the procedure to know that if you can use a skill or not.  Just like that  you need to test a marketing strategy before adopting it.  That's how you will know if
If you are an e-commerce brand.  How much conversation do you have with your customers?  Conversation about your new product. Conversation about the questions they have.  And many other marketing communications can be accomplished using a C
Marketing is a time taking process.You need to create content,You need to research your target audience,You need to run ads,You need to monitor the response and act accordingly,So, basically it's a lot of work.So, how about creating a pro
Delivering the Right Message, to the Right Audience, at the Right Moment is what Data Driven Marketing is all about.  Generally we create audience persona for our business to understand, who is our ideal customer.  We create messages and crea
As an entrepreneur, you watch videos of influencers of your field everyday.  But have you ever wondered,   - Why they are creating these videos? - Why the leaders are giving away their knowledge and experience for free?  You'll get the answ
YouTube is a brand. But if you create the exact same platform, people won't call you a brand. Unless you become one.  In this episode I have described what are the key factors of branding.  Listeno till the end to know the philosophy that m
In the year 2020, you need to get in front of a prospect, for up to 16 times to convert them. It used to be up to 7 times, before the age of internet. In order to show your ads to the same person over and over, you need to retarget them on so
"To market your business online you need to leverage online advertising."   You must have heard this many times form your business associates and marketing experts. But you are not sure, where it would fit in your marketing mix.   In this vid
Not sure how to start with Social Media Marketing? Or  You don't know if it is going to for your business? Then this video is for you.  This video answers two of questions,  #1 What is Social Media Marketing? #2 How you can use it for your
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