Welcome to this inspiring episode of our podcast, where we sit down with Sarah Morgan, a tenacious entrepreneur who has turned her life around in the face of adversity. From being homeless to leading a rapidly scaling business, Sarah's journey is nothing short of remarkable. In this candid conversation, we delve into the lessons she's learned over a decade-long process of discovering the elusive X factor that propelled her company to success. Sarah shares her insights on the importance of market analysis, product-market fit, and the nuances of fine-tuning a thriving venture. Listen in as we uncover the resilience, determination, and unwavering spirit that has driven Sarah to overcome countless challenges and emerge as a true beacon of inspiration for aspiring entrepreneurs everywhere.