Convince and Convert
Social Pros Podcast
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Convince and Convert
Social Pros PodcastEpisodes
Convince and Convert
Social Pros Podcast
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Episodes of Social Pros Podcast
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Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealt
Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Bra
New podcast series alert from Convince & Convert! Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In t
As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the
If you want to connect with your audience in the here and now, you’ve got to lean into the moment. That’s one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experien
Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler,
Why do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are important questions that just about every social pro has asked themselves. We can make guesses and
Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic. Full Episode Details
In the world of podcasting, the most important element is the story you’re trying to tell. You can have all the best equipment at hand, but it’s the story that makes it. We’re getting a little meta this week with a podcast episode about podcast
Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tip
This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more.
How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros. Full Episode Details
HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community
Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creato
Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founde
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode Details Two
If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, Co-Founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ul
If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media, Dave McDonald. Much like with user-
Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media
If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. Full Episod
Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. Full Episode Details When it comes to creating and consuming B2B content,
Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. Full Episode Details
If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. Full Episode Details When it comes to social, it’s n
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