Today Andrew Michael shares how his podcast and his network on social media has helped him launch a new business.
Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders.
However, there is hope for the savvy marketer!
(And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.)
It all starts with audience personas, or semi-fictional archetypes, that represent your ideal type of customer.
When approached correctly, audience personas help you:
When you nail who your audience is, and produce content to attract them, you can pivot your business and social media to start selling product!
Share you biggest take aways and tag @meetedgar on Twitter or Instagram.
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