Ep.6 Interview with Geoff Atkinson, Founder and CEO, Huckabuy
Ep.6 Interview with Geoff Atkinson, Founder and CEO, Huckabuy
Ep.6 Interview with Geoff Atkinson, Founder and CEO, Huckabuy
In Episode 6 of Tools of the Trade, I get the opportunity to chat with Geoff Atkinson, Founder and CEO of the SEO software company, Huckabuy.”
This podcast was actually the first time that we had met; and there was so much value in this 30 minute chat, that I'm so pleased we did.
We discussed Geoff's journey from starting at the ground level doing Email marketing for Overstock.com, ended up as their SVP of Marketing, and how he took that experience into the creation of his own business, Huckabuy.
We went deep into the importance of SEO, and how an understanding of the technical elements of SEO and podcasting have been key to building Huckabuy and landing clients like Concur, SAP and Salesforce.
If you want to hear what it's like going from the comfort of a paycheck to running your own business or feel like you need to understand the technical elements and benefits of SEO further, you won want to miss this episode!
From The Podcast
SOCIAL 3.0 // How B2Bs can unleash the power of social media.
Spinning off from the best-selling book of the same name, the SOCIAL 3.0 podcast dives into the detail with a series of to-the-point interviews with the best minds in B2B social media. Why? Because social media is undergoing one of the biggest macro shifts in history. Rapid user growth resulting from a global pandemic has driven a significant change in how users utilize social media platforms.Increasingly, social media is influencing buyer behaviour in a trend known as 'social commerce'. With more opportunities to monetise than ever before, social commerce is powering the growth of the 'creator economy' which, in turn, is creating an explosion of niche communities.These trends conspire to present businesses with an unprecedented growth opportunity. But tapping into this new paradigm won’t be easy, especially so for B2B businesses. B2B’s have historically been behind the curve and guilty of seeing social media as just another ‘channel’ to distribute their content.But, if B2B's want to power growth in this new era, this mindset needs to change.The fastest-growing and most-loved businesses on the planet all have realised the transformative potential of social media, and it’s opening up a great divide between those that ‘get it’ and those that are still marketing like it’s 2012.It’s time for B2B’s to cross the chasm to unleash the power of social media, to build trust, and create demand at a scale that’s never before been possible.If you work in marketing or in the leadership team of a B2B brand, this podcast is for you.Join Podchaser to...
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